Main Purpose of Job:
Develop and implement annual e-commerce plans that are aligned with overall eBusiness and e-partner strategies, while achieving online sales and marketing objectives. To drive sustainable & profitable growth of Specialty based on customer understandings & consumer insight to ensure that the business ambition is delivered.
Key Outputs:
- Own the end-to-end business objectives, planning and management of eCommerce Stakeholders (Pure Player Platforms, eRetailers plus Click & Mortar Partners, eService Agency,
Digital Marketing Agency, Distributor and others) for all business models including.
- Become the owner, manager and go-to-person for eCommerce pillars of the assigned customers including: Commercial, Onsite & Online Marketing, Merchandising, Operations, Logistics & Inventory Management, Customer Service.
- Brainstorm, initiate, negotiate, manage and review Trade, Sales & Media Plans with internal and external stakeholders on Yearly, Quarterly and Monthly basis to guarantee the KPIs are fully achieved.
- Manage, guide and participate in direct planning and tasks execution for eCommerce Stakeholders that are aligned with business objectives and customer strategies.
- Facilitate excellence in execution in the daily business by planning, communicating, anticipating, measuring results consistently and implementing corrective action or learning. Continuously upgrade professional skills and suggest initiatives to develop the categories, brands and stakeholders' relationships with aggressiveness and sustainability.
- Accountable and responsible to achieve agreed upon eBusiness (eCommerce and related functions under Marketing & Communications Service team) targets and KPIs that are given by line managers.
- Bulild strong, productive and sustainable relationships with eCommerce stakeholders to gain advantages in negotiation and support. Stay alert and abreast of market updates and industry news and share with the team for better anticipation.
- Manage, train, develop and assess performance of direct reports. Set KPIs and performance tracker to ensure all goals and objectives are delivered.
- Build template, Consolidate, Present Business Reports. Summon Business Performance Reviews and Planning Session on Weekly, Monthly, Quarterly and Yearly basis. Handle other kinds of report upon request by line managers.
- Support internal process and additional tasks that are assigned by line managers and top management. Ensure all expected results are delivered on time with high content quality and insightful output.
- Adhere to all Company principles and policies including Nestlé trade policy, local Sales policy, local Trade Trems,Safety and legal regulations.
- At least 05 years in eCommerce with 02 years in Management Role. eCommerce background comes from Platforms or Brand Owners.
- Possess experience in FMCG industry, especially Mother & Babies and Food & Beverages.
- Deeply understand sales strategies and tactics with proficient negotiation skills and capabilities to achieve target and control budget.
- Used to engage in planning and executing marketing / media plan; shopper marketing experience is a strong advantage, and over this period has successfully delivered on KPIs, especially top and bottom line business results.
- Strong media experience is a must. Solid knowledge in media planning process / BBNW / key digital platforms principles.
- Have good relationships with eCommerce industry operators and platforms' category management .
- Strong communication skills; Strong in Eng.
- Result-oriented, Customer-centric, Data-driven, Fact-based action.