E-commerce & Performance Marketing Executive

Mô tả Công việc
1. Your role
We are looking for a commercial-minded and execution-driven E-commerce & Performance Marketing Executive to manage and scale our online presence across the brand ecosystem.
This full-time role balances E-commerce Operations & Social Commerce (-50%), managing storefronts on TikTok Shop, Shopee, Instant Delivery Apps (Grab, Xanh SM, Be), Livestreams, and Affiliate networks, with Paid Performance Marketing (-50%) across Meta, Google, and Platform Ads. You will play a key role in driving channel growth and converting digital traffic into sustainable revenue.
2. Responsibilities
E-commerce Operations & Campaign Execution (-50%)
Storefront Management: Manage day-to-day operations on TikTok Shop, Shopee, and Delivery Apps. Create and optimize product listings, titles, descriptions, pricing, combos, vouchers, and flash sales.
Campaign & Platform Engagement: Plan and execute sales campaigns, mega events, and livestream deals; negotiate visibility slots and subsidies with platform KAMs.
Inventory & Cross-functional Alignment: Track channel inventory and work closely with Warehouse, CS, and Operation teams to ensure stock availability, timely fulfillment, and smooth customer experience.
Livestream & Affiliate Commerce: Coordinate with Livestream, Content, and KOC/MCN Affiliate networks to push key SKUs, track creator GMV, and execute live promotional flows.
Performance Marketing & Digital Optimization (-50%)
Paid Media Execution: Set up, launch, and optimize performance marketing campaigns across Meta (CPAS, Conversions), Google Ads, Shopee Ads, and TikTok Shop Ads.
Creative Testing & Funnel Optimization: Test ad formats, creative hooks, copy angles, and audience segments to improve CTR and CVR while controlling CPO/CPA and target ROAS/CIR.
Commercial Analytics & Reporting: Track daily/weekly metrics (GMV, Traffic, CVR, ROAS, AOV, CIR) and prepare actionable reports to identify growth opportunities and optimize channel P&L.