Ecommerce Manager

1. Commercial Planning & Execution
● Develop and implement the online trading strategy, aligned with overall business goals.
● Manage the product range, pricing, and promotions to maximize sales and profit margins.
● Collaborate with category and merchandising teams to ensure the right product mix is featured online.
● Forecast and analyze sales trends to identify opportunities for growth and improvement.
2. Website Merchandising
● Optimize the online web/ layout, navigation, and product placement to improve conversion rates.
● Ensure accurate and appealing assets
3. Data Analysis & Performance Monitoring
● Regularly monitor KPIs, including sales, traffic, conversion rates, and average order value (AOV).
● Use analytics tools to identify customer behavior patterns and develop actionable insights.
● Provide regular performance reports and recommendations to senior management.
4. Customer Experience Optimization
● Ensure online web & applications are fully functional, user-friendly, and mobile optimized.
● Manage customer feedback and use insights to implement continuous improvements.
5. Collaboration & Stakeholder Management
● Partner with marketing, logistics, and product teams to ensure seamless integration of online operations with broader business initiatives.
● Align with digital marketing efforts to drive traffic through SEO, paid media, email campaigns, and social media.
● Communicate trading performance and key opportunities to stakeholders.