1. Commercial Planning & Execution
● Develop and implement the online trading strategy, aligned with overall business goals.
● Manage the product range, pricing, and promotions to maximize sales and profit margins.
● Collaborate with category and merchandising teams to ensure the right product mix is featured online.
● Forecast and analyze sales trends to identify opportunities for growth and improvement.
2. Website Merchandising
● Optimize the online web/ layout, navigation, and product placement to improve conversion rates.
● Ensure accurate and appealing assets
3. Data Analysis & Performance Monitoring
● Regularly monitor KPIs, including sales, traffic, conversion rates, and average order value (AOV).
● Use analytics tools to identify customer behavior patterns and develop actionable insights.
● Provide regular performance reports and recommendations to senior management.
4. Customer Experience Optimization
● Ensure online web & applications are fully functional, user-friendly, and mobile optimized.
● Manage customer feedback and use insights to implement continuous improvements.
5. Collaboration & Stakeholder Management
● Partner with marketing, logistics, and product teams to ensure seamless integration of online operations with broader business initiatives.
● Align with
digital marketing efforts to drive traffic through SEO, paid media, email campaigns, and social media.
● Communicate trading performance and key opportunities to stakeholders.
● Bachelor's degree in Business, Marketing, or a related field.
● 5+ years of experience in e-commerce or online trading, preferably in a retail environment.
● 2 years of experience in planning and managing a team of 4-8 members.
● Proven ability to drive online sales and deliver commercial results.
● Strong analytical and problem-solving skills, with experience in data-driven decision making.
● Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms (e.g., Shopee, TikTok, Lazada).
● Excellent communication and team collaboration abilities.
● Commercially driven with a customer-centric mindset.
● Highly organized, able to manage multiple priorities in a fast-paced environment.
● Innovative approach to solving challenges and maximizing opportunities.
● Fluent communication in both Vietnamese & English.