Expert Project Marketing (Real Estate/ Luxury Estate)

Key Responsibilities
Project Development Leadership
Serve as the marketing lead during the development phase of assigned projects, giving substantive inputs on product mix, unit typologies, facilities, amenities and landscaping.
Collaborate closely with Project, Design and Sales teams to ensure the development is shaped by customer needs and achieves a strong product-market fit before launch.
Advocate for the customer perspective in product decisions and ensure that what is built can be marketed with clarity and conviction.
Strategy Input & Go-to-Market Planning
Contribute substantively to go-to-market strategy for assigned projects, including market analysis, customer targeting, channel selection, key messaging and campaign architecture.
Develop integrated marketing plans covering timeline, budget, KPIs and channel mix, and present these to senior stakeholders for review and approval.
Translate approved strategy into operational plans with clear task ownership, timelines and quality checkpoints.
Provide well-founded insight on product positioning, customer behavior and competitive dynamics that meaningfully shapes marketing and product decisions.
End-to-End Project Ownership
Own the full lifecycle of assigned projects from the development and inception phase through go-to-market strategy, campaign development, launch and post launch optimization.
Manage all campaign workstreams across ATL, BTL, digital, events and sales tools with full accountability for seamless execution and brand consistency.
Lead agency and partner relationships at a senior level, setting clear expectations, managing quality and holding partners accountable to deliverables.
Monitor marketing funnel performance from awareness through engagement to conversion and implement data-driven optimizations in a timely manner.
Manage project budgets with full accountability, proactively flagging variances and recommending corrective action.
Risk Management & Problem Solving
• Identify risks to timeline, quality or business outcome before they become issues and bring forward structured solutions for resolution.
Communicate status, risks and decisions required to senior management with clarity and confidence.
Stakeholder Management
Build and maintain effective working relationships with internal stakeholders across Sales, Project, Legal, Brand, Design, Segmentation and Operations.
Navigate competing priorities across teams with maturity and a solutions-first orientation, escalating when needed and always with a recommended path forward.
Qualifications & Experience
Bachelor's degree in Marketing, Business Administration, Communications or a related discipline. An advanced degree or professional qualification is an advantage.
Minimum 12 years of experience in project marketing or integrated marketing communications, with significant exposure to large-scale real estate developments across residential, mixed-use or township-scale projects.
Demonstrated ability to lead a project end-to-end and hold accountability for results, not just delivery activities.
Strong strategic thinking with the ability to move between big-picture planning and ground-level execution without losing quality in either.
Experience managing team members and producing work that consistently meets a high-quality bar.
Commercially literate with an understanding of how marketing activity connects to sales outcomes and business performance.
Strong analytical skills with the ability to draw actionable conclusions from performance data.
Excellent written and verbal communication in Vietnamese and English, with the ability to present clearly and confidently to senior stakeholders.