Export Area Sales Manager

About the Company
We are recruiting on behalf of a world-leading, premium manufacturer of high-end commercial food technology and refrigeration systems. Known globally for innovation, quality, and performance, our client supplies top-tier equipment to the hospitality sector, major hotel chains, airline catering companies, and commercial kitchens across the globe.
Position Overview
We are seeking an experienced Regional Export Sales Manager to oversee and accelerate commercial growth across Thailand, Vietnam, and the Philippines. Reporting directly to the Regional Sales Manager APAC, you will be responsible for maintaining relationships with key commercial accounts and managing a high-performing network of distributors and kitchen contractors.
This is a dynamic role blending key account management, distributor alignment, and live product demonstration events.
Key Responsibilities
Revenue & Territory Growth: Achieve quarterly and annual sales, volume, and margin targets across Thailand, Vietnam, and the Philippines.
Key Account Management: Directly manage relationships with major commercial clients, hospitality groups, airline catering accounts, and kitchen contractors.
Distributor & Dealer Coordination: Support, train, and set targets/KPIs for local dealers and distributors to ensure alignment with brand strategy.
Market Expansion: Identify net-new business opportunities, recover lost accounts, and gather regional market intelligence on competitor trends and customer needs.
Events & Demonstrations: Plan and organize regional roadshows, showroom events, and product trainings for prospective clients and hotel partners in collaboration with corporate and ambassador chefs.
Trade Shows: Represent the brand at major regional trade exhibitions across Southeast Asia (e.g., Singapore, Thailand, Vietnam).
Requirements
Proven Sales Track Record: 3-5+ years of successful B2B sales experience within the commercial food equipment/food technology sector (specifically refrigeration, commercial ovens/cooking equipment, or heavy food technology).
Key Account & Dealer Expertise: Demonstrated capability in managing both direct key accounts and indirect dealer/distributor distribution models.
Language Skills: Fluent command of English (written and spoken) is required for technical trainings, HQ reporting, and regional client interaction. Conversational or native Thai skills are highly desirable.
Presentation & Demonstration Ability: Strong interpersonal, analysis, and influencing skills with confidence in co-hosting live product demos and client workshops.
Mobility: Willingness to travel across key markets (e.g., Bangkok, Ho Chi Minh City, Manila, regional trade shows) as needed (approx. 2-3 short trips per month).
Candidate Location: Only candidates based in Bangkok, Thailand, or Ho Chi Minh City, Vietnam will be considered for this role. Expats living in these locations are also encouraged to apply.
Preferred Qualifications
Culinary background with a proven transition into commercial sales management.
Experience selling commercial food machinery such as coffee machines, ovens, and stoves
Note: Candidates coming strictly from a food ingredients/raw produce background or purely technical support roles without commercial sales targets will not be considered.