Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: E-Commerce
Line report: CEO
Lixibox is a full-stack one-stop omni-channel solution for luxury affordable beauty brands, funded by well-known Silicon Valley investors. The company focuses on optimizing operations by leveraging in-house agency and technology solutions to bring effective brand launching for end consumers.
This role is responsible for managing the entire
digital marketing budget, driving the holistic strategic development, implementation and tracking of all digital marketing campaigns and full funnel of customer engagement, brand awareness, conversion, and retention through data-driven and creatively led digital strategies. The role focuses on:
Plan and set up a full funnel digital marketing budget that is directly accountable for all online Revenue KPIs. Optimize overall daily ad efficiency and ROI across marketing assets, digital campaigns, and performance advertising, while strengthening brand presence and foster growth across assigned regions and focus groups.
Develop, propose, implement and scale [protected info] revenue channel with a clear brand vision, mission, and positioning aligned with business objectives..
I. RESPONSIBILITIES:
Propose periodically digital marketing budget and initiatives with a clear calendar and breakdown bottom up plans, aligning with brand, marketing, and commercial objectives.
Plan and execute all paid and organic digital marketing plan, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Measure all localized adapted digital marketing initiatives and brand growth via but not limited to number of customer acquisition, brand awareness, conversion and retention with clear examples and via impactful data structure.
From total digital marketing budget and strategy, identify and implement direct business strategies, plans, and budgets to achieve revenue, profit, and growth of [protected info] with actionable initiatives by clearly defining channel objectives. Ensure financial discipline, cost efficiency, and sustainable profitability.
Oversees sales, marketing, customer engagement, and customer retention strategies to drive growth and customer loyalty to ensure a holistic CRM program for [protected info]
Oversee day-to-day business operations, ensuring efficiency, quality, and cost control.
Generate and periodically report insights and analytics on growth opportunities at the level of stakeholders.
Manage and build a high-performance team rooted in accountability, collaboration, and innovation.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
