We are looking for a proactive and results-driven Performance
Marketing Executive to support traffic, conversion, and revenue growth across our key e-commerce channels.
This role focuses on planning, executing, and optimizing paid media activities across Meta, TikTok, Google, and onsite media placements, with a strong orientation toward Shopee, TikTok Shop, and social commerce performance. The ideal candidate is data-driven, hands-on, and comfortable working in a fast-moving environment with strong ownership and execution mindset.
Key Responsibilities:
● Manage and optimize paid advertising campaigns on Meta (including CPAS), TikTok Ads, Google Shopping, and onsite ads to drive traffic, conversion, and revenue growth.
● Allocate and control advertising budgets effectively based on ROAS, order efficiency, and business priorities.
● Monitor campaign performance daily, weekly, and monthly using key metrics such as CTR, CPC, CPA, CVR, and ROAS, and take timely action to improve results.
● Proactively identify optimization opportunities across audience targeting, creatives, campaign structure, budget allocation, and platform execution.
● Support campaign planning and execution in alignment with key e-commerce priorities, product focus, promotion periods, and sales targets.
● Work closely with internal teams including E-commerce, Content, Design, and related stakeholders to improve campaign effectiveness and support better conversion performance
● Conduct market, competitor, and platform research to identify trends, opportunities, and ideas that can improve digital performance.
● Prepare clear and actionable performance reports, including key results, insights, and recommendations.
● Support tracking, data collection, and performance analysis to ensure accurate reporting and better decision-making.
● Support other related
digital marketing tasks as needed in a dynamic and fast-paced working environment.
