About the CRM & Loyalty Team
The CRM & Loyalty team manages the loyalty programme and shopper engagement activities across Keppel's shopping malls including Hanoi Centre, Saigon Centre and Estella Place. Our work focuses on enhancing customer experience through loyalty app features, member campaigns, tenant partnerships, rewards, privileges, and digital communications.
As a Design & Communications Intern, you will support the team in preparing visual and communication materials for loyalty marketing campaigns and activities. This role is suitable for someone who is interested in design, branding, retail marketing, and customer engagement, and would like to gain practical exposure in a dynamic shopping mall environment.
Scope of Work
A. Design Support
Support the team in creating and adapting visual materials for loyalty marketing campaigns, app content, social media, and mall activations
Assist in resizing and preparing campaign assets for different digital and offline channels based on provided briefs
Help ensure visual materials are aligned with brand guidelines and campaign directions
B. Communications & Activation Support
Assist in preparing communication materials for loyalty marketing campaigns, events, and onsite activations
Help coordinate production and printing requirements for event collaterals
Provide onsite support during selected events or activations when required
C. Team Support
Work closely with the team to understand how campaigns are planned and executed
Learn how design, communications, digital channels, and onsite activations work together to engage customers
JOB REQUIREMENTS
Requirements
Senior student or fresh graduate in Graphic Design, Communications, Marketing, Multimedia Design, or related fields
Design skills using tools such as Adobe Photoshop, Illustrator, Figma, or similar platforms
Good sense of brand identity, visual layout, colour, typography, and attention to detail
Interest in retail, lifestyle, branding,
digital marketing, and customer engagement
Willing to learn, proactive, and responsible
Fluent communication in Vietnamese and English
What You Will Gain
Hands on experience in real marketing and retail communication campaigns
Exposure to ATL, BTL and digital marketing
Practical understanding of how design and communication support customer engagement
Opportunity to build a portfolio with real business and campaign materials
BUSINESS SEGMENT
Real Estate
PLATFORM
Operating Division
APPLY HERE
