Job Description
Campaign Execution and Optimization
Execute and continuously optimize campaigns across owned marketing channels, including creating landing pages, push notifications, merchandising, newsletters, banners, and other placements across various platforms (in-app, Mobile Web, Website).
Develop content direction and promotional briefs aligned with business objectives, adhering to the marketing calendar. Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
Understand Travel Activities products and business context, research competitors and market demand, and gain insights into customer behavior to optimize owned media marketing activities and enhance campaign attractiveness.
Manage promo mechanisms, including creating coupons, brainstorming discount schemes, testing coupons to prevent abuse, managing coupon quotas, and monitoring budget absorption.
Project management & Coordination
Collaborate with multiple stakeholders (
Designers, Customer Service, Market Partner, Growth Marketing, Partnership, Central Platform, Product) to deliver campaign activities on time with zero errors, optimize traffic and conversion to product, and ensure efficient end-to-end execution processes in owned media marketing channels.
Coordinate with outreach marketing channels, including Performance Marketing, Social Media, and Influencers, to increase traffic and optimize campaign conversion rates.
Data Analysis and Reporting
Utilize analytical tools and metrics to evaluate the performance of owned media campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.
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