COMPANY INTRODUCTION
Địa điểm: Hồ Chí Minh - Loại hình công ty: Công ty Việt Nam - Lĩnh vực kinh doanh: Giáo Dục, Đào Tạo - Quy mô công ty: Vừa (50 - 249 người có BHXH) - Website: [protected info]
The American School (TAS) is a WASC-accredited international school offering a strong, US-based curriculum from K-G12. The school is located in Ho Chi Minh City's District 2 and is designed by American educators experienced in American and international school development. TAS is an independent and private college preparatory school offering a highly individualized and personalized program. The school is led by a faculty of fully credentialed and dedicated American and international teachers, preparing students for the academic challenges of America's universities.
Marketing ManagerĐịa điểm: Hồ Chí Minh - Tính chất công việc: Toàn thời gian - Chuyên môn: Marketing, Truyền Thông, PR - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm - Mức lương: Thỏa thuận
JOB DESCRIPTION
1. Marketing Strategy & Planning
- Strategy: Overall responsibility for developing
and implementing a comprehensive marketing and recruitment strategy for the
School with measurable and cost plans for achieving specific targets.
- Planning: Research and development of new
opportunities, strategies, and mediums for promoting the School in key
markets directly through parents, expats, and other networks.
2. Communication Branding
- Oversee and develop all communication and branding
of promotional material: prospectus, School Handbooks, Parent and Student
Handbook, promotional video, flyers, posters, website, adverts, exhibition
stands, etc to ensure that they are in sympathy with the School's ethos and
vision.
3. Advertising
- Manage the cost-effective and strategic placement
of advertisements and entries for the school in regional, national, and
international publications, directories, or guides. Monitor and report on
their effectiveness.
- Solid knowledge about running Social Media Ads.
4. Media Relations
- PR: Maintain and focus the TAS PR and Media
strategy and implementation. Write and place stories with local, national,
and regional media (both online and in print) as well as specialist
educational magazines and national radio and television.
- Profile Raising: Work with the Principal to
continue raising the profile of TAS through the local and national media,
events, network speaking engagements, etc.
5. Agents
- Relationships: Develop successful relationships
with educational agents in existing and emerging international markets.
Ensuring they are aware of the benefits of TAS and continue to recommend
high-quality students.
- Monitoring & tracking: Work with the Head of
Admissions to ensure that agents are communicated with at the right time and
in the best way. Record contact with agents on the database.
- Events: Support the most appropriate agent fairs
and events and maximize the school's presence with high-quality literature
and a positive approach.
6. Representative
- Local Markets: Develop and maintain relationships
with influencers and feeder schools International Markets. Research and
initiate new relationships with agents and influencers in new international
markets for boarding recruitment.
- Events: Organize a presence at key external events
and agents' fairs that would be strategic in raising the profile of the
school. Alumni Communication. Maintain regular contact with former parents
and students of TAS to ensure that they are informed of news and information
about the school and recommend the School to friends and family.
7. Alumni
- Communication: Maintain regular contact with
former parents and students of TAS to ensure that they are informed of news
and information about the school and recommend the school to friends and
family.
REQUIREMENTS
·
Education: Bachelor's degree in
Marketing, Communications, Business, or a related field.
·
Experience: Minimum of 3-5 years of
experience in Marketing Management, preferably within the education sector
(schools, universities, or English centers).
·
Industry Knowledge: Deep
understanding of the education market, student enrollment cycles, and
parent/student psychology.
·
Digital Skills: Strong expertise in
performance marketing (SEO, Google Ads, Facebook Ads) and CRM systems.
·
Content & Brand: Proven track
record in building brand awareness and executing school-event marketing.
·
Leadership: Exceptional leadership,
team management, and budget optimization skills.
·
Language: Fluency in English (both
written and spoken) is highly required
BENEFITS
Full
Probationary Pay: 100% salary is guaranteed during the probationary
employment.
School
Meals: Daily lunches are provided by the school.
School
break benefits
Tuition
Fee Benefit: Up to 100% tuition fee waiver for children studying at
the school.
Social
Insurance: 100% Social Insurance contribution based on actual net
salary.
Health
& Fitness Access: Full access to the premium on-site Sport Center
and modern physical facilities.
HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 23/7/2026
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW
