Head Of Marketing (Mekong Delta)

Key Responsibilities
1. Trade Marketing
• Lead trade marketing strategy and shopper activation programs to drive sales and increase brand visibility.
• Plan and execute seasonal campaigns, promotional events, store launches, and in-store activations.
• Develop strategies for exhibitions, fairs, sponsorships, and co-branding initiatives.
• Manage trade promotions, merchandising, and POSM activities aligned with business goals.
• Monitor budgets, track ROI, and ensure efficiency of marketing spend.
2. Digital Marketing
• Develop integrated communication campaigns, ensuring consistent brand messaging across channels.
• Oversee paid media, social, and digital advertising campaigns, optimizing conversion and ROI.
• Align digital activities with trade marketing to drive traffic and in-store conversion.
• Use analytics and performance metrics to continuously refine digital strategies.
3. Omnichannel Marketing
• Design and implement omnichannel strategies to deliver seamless customer journeys across online and offline touchpoints.
• Oversee e-commerce operations, ensuring service excellence, order fulfillment efficiency, and customer satisfaction.
• Leverage customer data and analytics to identify behavioral trends and optimize channel performance.
4. Brand & Partnerships
• Execute regional brand strategy in alignment with corporate guidelines.
• Safeguard brand identity and ensure consistency across all customer touchpoints.
• Build and manage strategic business partnerships to expand brand presence and maximize investment returns.
• Lead brand communication, product launches, and visual merchandising programs.
• Analyze market dynamics, shopper insights, and competitor activities to refine brand strategies.
5. Public Relations & External Communications
• Act as the company's representative for PR and external communication in the region.
• Build and maintain strong relationships with government agencies, associations, media, and local communities.
• Develop and manage PR campaigns, press releases, and crisis communication when needed.
• Drive CSR initiatives and community engagement programs to reinforce corporate reputation.
6. Customer Experience
• Analyze shopper insights to design initiatives that improve customer satisfaction and loyalty.
• Collaborate with Customer Service to enhance retention and personalize experiences.
• Manage loyalty programs and create value-added partnerships to enrich customer benefits.
• Oversee VOC (Voice of Customer) programs and embed continuous CX improvements.