Head Of Modern Trade Sales

Role Overview
The Head of Modern Trade Sales will lead the overall Modern Trade business for Bosch Home Appliances in Vietnam, overseeing strategic direction, commercial performance, and team management across key retail partners. This role is responsible for driving sustainable sell-out growth, strengthening long-term partnerships with major electronics retail chains, and maximizing market share through strong commercial strategy and execution. As a senior leadership position, the role also leads and develops the MT sales organisation, ensuring high performance and alignment with company objectives.
Key Responsibilities
Strategic Leadership & Business Growth
• Define and lead the overall Modern Trade strategy aligned with company objectives.
• Drive revenue growth, profitability, and market share expansion.
• Establish mid- to long-term business plans and identify growth opportunities.
Key Account Leadership
• Oversee strategic relationships with key Modern Trade partners.
• Lead negotiations on commercial agreements and guide joint business planning to achieve growth targets.
Sales Performance & Commercial Management
• Own full P&L and sales performance across the Modern Trade channel.
• Monitor Sell-in (SI) and Sell-out (SO) performance to ensure healthy inventory and strong product rotation.
Retail Execution & Brand Visibility
• Ensure strong brand visibility across retail stores through premium display and execution.
• Drive initiatives to secure high-traffic display locations and optimise in-store experience.
Team Leadership & Capability Development
• Lead, coach, and develop the Modern Trade sales team.
• Build a high-performance culture and develop talent pipeline.
Promotion & Trade Marketing
• Partner with Marketing and Trade Marketing to execute effective promotional strategies and optimise ROI.
Market Insights & Competitive Strategy
• Provide insights on market trends, competitor activities, and translate them into actionable strategies.