Key Account Executive (FMCG/M&B)

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Own key brand accounts and drive sales growth through strong execution in campaigns, operations, and visual merchandising across e-commerce platforms.
Responsibilities:
1. Account & Business Management
• Analyze business performance and identify growth opportunities.
• Work with clients on demand forecasting and ensure smooth goods delivery.
• Build and execute monthly business plans with clients, platforms, and internal teams.
• Manage receivables, revenue consolidation, and reconciliation.
• Develop and maintain performance dashboards & reports.
2. Campaign Management
• Plan and manage integrated campaign calendars, especially peak seasons (11.11, 12.12, Tet, platform birthdays).
• Conceptualize and execute campaigns aligned with brand strategy & sales targets.
• Coordinate with internal teams (Commercial, Digital, E-Merchandising, Creative, Finance, Ops) and platforms (Shopee, Lazada, Tiki...).
• Track campaign performance, extract insights, and share key learnings with brands.
• Monitor e-commerce trends & best practices.
3. Merchandise & Visual Management
• Ensure onsite visibility execution (banners, PDPs, category pages, homepage) meets timeline & revenue targets.
• Control product & brand presentation to optimize user experience and conversion.
• Analyze platform reports to identify performance drivers & gaps.
• Proactively propose visual, mechanic, and merchandising solutions to boost sales.
• Work closely with internal teams, agencies, and vendors to optimize UX & conversion.
4. Operations Excellence
• Coordinate end-to-end order fulfillment & delivery with Ops teams.
• Ensure online store KPIs are met (availability, execution accuracy).