Key Account Manager

Key Account Manager is responsible for driving sales and strengthening our presence across modern trade channels in Vietnam, including supermarkets, hypermarkets, minimarts, convenience stores and key account chains. This role is responsible for managing assigned Modern Trade (MT) accounts, developing annual business plans, negotiating trading terms and contracts, securing product listings, ensuring optimal stock availability, enhancing in-store visibility, executing merchandising standards, and delivering effective trade promotion activities. The position plays a hands-on role in achieving sales targets, increasing weighted distribution and maintaining strong collaboration with key accounts.
Reporting to the Head of Sales, the Key Account Manager works closely with internal teams including trade marketing, key account management, logistics and customer service to coordinate promotions, stock replenishment and delivery planning. The role also includes regular store checks, competitor activity monitoring and collection of customer insights to support continuous commercial improvement. A high level of field execution, negotiation skills and adaptability is required, as well as the ability to build long-term partnerships within the MT landscape.