Marcom Manager

- Develop a strategy for building lasting digital connections with consume.
- Planning and monitoring the ongoing company presence on social media.
- Launching optimized online advertisements to increase company and brand awareness.
- Develop, plan, manage and execute photo shoots and video production.
- Develop and/or edit the various marketing communications materials, including but not restricted to advertisements, collaterals, direct mailers, third-party marketing materials produced within and/or out of the hotel.
- Evaluate all advertising proposals and provide value-added recommendations on medium/publications for advertising.
- Manage critical paths and timelines to ensure timely submission of all advertisements, new marketing & promotional materials (excluding regular brochures and factsheets)
- Manage and work closely with creative agencies and Graphic designer for development of new marketing communications and tactical/promotional materials
- Provide support in the development of advertising media plan for all existing and pre-opening properties.
- Manages the production of monthly E-Newsletters
- Understand customer database and develop segmentation for targeted marketing
- Develop, plan, manage and execute photo shoots and video production.
- Develop and/or edit the various marketing communications materials, including but not restricted to advertisements, collaterals, direct mailers, third-party marketing materials produced within and/or out of the hotel.
- Evaluate all advertising proposals and provide value-added recommendations on medium/publications for advertising.
- Manage critical paths and timelines to ensure timely submission of all advertisements, new marketing & promotional materials (excluding regular brochures and factsheets)
- Manage and work closely with creative agencies and Graphic designer for development of new marketing communications and tactical/promotional materials
- Provide support in the development of advertising media plan for all existing and pre-opening properties.
- Manages the production of monthly E-Newsletters
- Understand customer database and develop segmentation for targeted marketing
* Social Media Marketing
- Manages local external social media channels - Twitter, Weibo, Instagram, Facebook, Google+, Pinterest, Youtube, etc.
- Monitor and participate in online conversations via posts to build brand visibility.
- Communicating in a professional and unique voice to improve Hotel's online presence and brand recognition.
- Develop simple creative for social media campaigns when needed.
- Understand social media landscape and trends.
* Other Responsibilities
- Manage online media library
- Develop system of naming conventions, re-sizing of images, and using the proper images within the system.
- Update of monthly website.
- To undertake any other projects/task as and when assigned by Director of Sales & Marketing or General Manager.
- Assist in preparation of presentations as needed.
- Prepare and provide communication updates, and participate / support marketing committee.
- Support Sales team on side-inspection