Market Expansion Director

ABOUT THE ROLE
Source of Asia is organized by Operational Business Units (Sourcing & Supply Chain / Market Expansion / Corporate Services & HR Solutions / Digital), supported by cross-departments Business Units (Strategy / Business Transformation / Marketing & Communication / Business Development / Internal).
Reporting directly to our COO, also one of the Managing Partners of the company and member of the Board of Management, the Market Expansion Director will be one of the leaders at SoA and therefore the main link with other Business Units, both operational and supporting. As such, they will also take part in cross-departments task forces, projects and discussions.
This position is a strategic hire to strengthen and redefine the Market Expansion function at SoA. The Director will build a unified Business Unit organized around outcomes, strategizing, enabling, and sustaining Market Expansion in and/or out of ASEAN and South Korea. Work will be structured as projects, each owned end-to-end, from strategy to delivery, by teams assembled from internal and external resources as needed, rather than run along fixed divisional lines. This operating model is expected to drive business growth while defining the team's future leadership structure.
The Director will have direct ownership of the department's P&L and will be primarily assessed on achieving the Business Unit's internal and external objectives.
Above all, the role requires strong leadership to align internal and external resources around results, strategic thinking to design, execute, and adapt plans as conditions evolve, and a P&L-focused mindset with clear ownership of financial outcomes.
MAIN RESPONSIBILITIES
1. Strategy
Define and continuously adjust Market Expansion's strategy across ASEAN and South Korea, translating SoA's overall direction into a clear roadmap for the department.
Design and evolve the Business Unit's outcome-driven operating model, structuring work as end-to-end projects rather than fixed divisions.
Anticipate market evolutions and adjust course of action accordingly.
Make sound, well-informed commercial judgments and offers.
Participate actively in Source of Asia's development strategies, both to shape them and to help drive them forward.
2. Leadership
Lead a team by aligning and coordinating internal and external resources on a project-by-project basis rather than through a fixed hierarchy.
Set ambitious, achievable goals and inspire the team(s) to reach them.
Approach leadership with a coaching mindset, developing people and building the department's future leaders.
Be personally accountable for the Business Unit's operations and results.
Create the processes, ways of working, and environment that enable the team to thrive and deliver sustainable business outcomes.
3. Business
Own the department's P&L end-to-end-including revenue, cost, and profitability-with the objective of driving sustainable financial growth and long-term profitability.
Ensure each project is delivered on time, on budget, and against the outcome it was designed to achieve.
Build enduring relationships with clients and third parties across ASEAN and South Korea.
Personally engage in critical projects, stepping in directly where needed to secure results.
Identify areas for improvement and recommend corrective action.
4. Collaborations
Actively build and develop team spirit.
Represent SoA's brand & DNA in all collaborations.
Use SoA's network to gain & share knowledge.
Create opportunities for cross-functional projects with other Business Units.
Implement and follow continuous evaluation of external collaborations.
Imagine new ideas with colleagues across the company and bring them to life.
5. Excellence
Expert in Market Analysis, Business Development, Distribution & Business Expansion.
Demonstrate a high level of consulting and influencing skills.
Deliver clear, consistent work using a variety of techniques.
Bring innovation and creativity to the business, particularly in redesigning how the department operates.
Actively create an environment for learning and evolution.
Identify and raise opportunities to enhance processes and methodologies.
Establish regular reporting on activity, KPIs and P&L to track the team's achievements and correct course quickly.
Engage with cross-functional teams to strengthen the department's efficiency and contribute to the company's advancement.