Marketing Executive

Job Description
As a member of the Regional Marketing Team, the Marketing Executive will support in the development and execution of marketing programs for our overall products and services portfolio. This involves developing various demand generating campaigns to increase website traffic, generating leads, digital programs, social media marketing, online or physical events, tradeshows, etc
Responsibilities:
- Develops and executes multi-touch digital marketing campaigns to grow and engages audiences; acquires and converts leads across different channels and platforms.
- Establishes measurements, monitors, and reports performances of all digital marketing campaigns to track success rate against key metrics.
- Monitors lead journeys and conversions from marketing to Inside Sales to Sales.
- Experience developing and executing content marketing campaigns
- Develop landing pages and maintains the website
- Drives and manages marketing and sales driven activities like seminars, workshops and webinars
- Oversees logistics associated with tradeshows and events, including on-site support when necessary
- Collaborates with other departments to meet our business objectives
- Ensures that corporate branding is adhered to in all marketing materials.
- Source and negotiate with vendors and suppliers.