Marketing Executive

Mô tả Công việc
MAIN ROLES:
1. Event Organization:
· Collaborate closely with E-commerce, Retail, and Visual Merchandising teams to ensure marketing consistency across channels.
· Provide support in marketing events, seasonal campaigns, brand activations and private sale.
· Manage administrative and reporting tasks related to campaigns.
2. KOL & Partnership Development:
· Identify, approach, and maintain relationships with KOLs, influencers, and brand advocates.
· Negotiate collaboration terms and manage content deliverables.
· Ensure alignment between influencer, partner content and brand image.
· Monitor influencer performance and campaign ROI.
· Coordinate and implement sponsorship programs in collaboration with partners.
3. Communication:
· Manage customer-facing communication via direct channels (SMS, email, social content, etc.).
· Ensure all content reflects brand tone, message, and seasonal priorities.
Support the development and execution of PR strategies and brand stories aligned with marketing campaigns.
4. Customer Relationship Management (CRM)
· Support CRM strategy and execution to drive customer retention and loyalty.
· Collaborate with external and internal teams to plan targeted CRM campaigns (SMS, ZNS, email, etc.) based on customer segmentation and insights.
· Track campaign performance and suggest optimization opportunities.
· Ensure all CRM communications are aligned with brand tone and messaging.
5. Trade Promotion
· Implement monthly promotional programs according to brand guidelines.
· Collaborate with the design team to develop creative key visuals.
Manage the production and printing of POSM materials for stores.
Others: follow other requests and assignments from Line Manager based on business needs