Marketing Manager - Working At District 7, HCM

STATEMENT OF PURPOSE
(A brief description of why the job exists and what is expected of it to achieve)
• To contribute and develop brand/corporate awareness being new in Vietnam & Cambodia market
• To support sale team to increase sale volume
KEY CHALLENGES
(Describe the most challenging and complex aspect of the job)
• Enhance brand awareness and customers perception of products among competitors
• Create flexible marketing plan due to unstable market and economy crisis
• Analyses and forecast the market opportunities
• Conduct successful marketing execution with limited budget
MARKETING DEVELOPMENT
PRIMARY RESPONSIBILITIES
• Accomplishes business development activities by researching and developing marketing opportunities and plans; consulting sales plans; managing staffs.
SPECIFIC RESPONSIBILITIES
• Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
• Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures.
• Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability by researching, identifying, and capitalizing on market opportunities
• Provides information by collecting, analysing, and summarizing data and trends
• Gives clear guidance, supervises and controls design quality
• Consults and supervise marketing material/design/campaign for Cambodia, Dealers, Workshop and new brand (Chang An)
• Obtains approval of campaigns/projects/plans by submitting strategic proposal
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
INTERNAL COORDINATION
PRIMARY RESPONSIBILITIES
• Maintain and develop coordination with colleagues for maximize work effect and team spirit
SPECIFIC RESPONSIBILITIES
• Timely coordination to other team of monthly promotion, media plans, evaluation and report of each project
• Provide consultant on marketing activities, brand image or any materials/information sent out in public
• Trouble shooting if unnecessary situation happens and assist other team on problem solving for coordinating projects.
• Deal, balance and adjust timeline for all marketing activities to fit deadline for each team
ADMINISTRATION
PRIMARY RESPONSIBILITIES
• Day to day task that is necessary to ensure smooth execution of operation and coordination activities
SPECIFIC RESPONSIBILITIES
• To accomplish the following on a weekly basis:
o Weekly project status
o Project review
o Competitive analysis
• Ensure proper back up of all finished projects weekly
• Documenting of all approved work in soft copy per project
• Aligning with General Manager if the timetable is not workable