Marketing Manager

1. Strategic Marketing & Planning (60%)
• Develop and execute comprehensive marketing strategies across digital and traditional channels to meet company goals.
• Manage content gathering and coordination with different departments.
• Conduct in-depth market research, competitor analysis, and customer segmentation to identify growth opportunities.
• Manage the marketing budget effectively to maximize ROI.
• Oversee brand positioning, ensuring consistency across all platforms and touchpoints.
• Analyze campaign performance metrics (SEO/SEM, Social Media, ROI) and provide actionable insights.
2. Creative Direction & Hands-on Design (40%)
• Conceptualize, design, and produce high-quality marketing materials, including social media graphics, website banners, email templates, digital ads, and print collateral (brochures, flyers).
• Maintain and evolve brand identity guidelines to ensure visual consistency.
• Supervise or directly create visual content for marketing campaigns, maintaining high aesthetic standards.
• Collaborate with the other teams to deliver compelling visual storytelling.
• Group website and other social media platform management.
3. Team Leadership & Collaboration
• Lead, mentor, and foster professional growth for marketing team members.
• Collaborate with sales and content teams to align marketing initiatives with overall business objectives.
4. Generals
• Be responsible to Directors for operations of marketing team.
• Do other tasks assigned by Directors.