Marketing Manager

As Marketing Manager at Uncle Bills (UBL), you will be responsible for driving brand growth by shaping and executing an assortment strategy that balances core bestsellers with fast-moving seasonal and trend-driven products. You will strengthen UBL's visibility across retail, e-commerce, and B2B channels by positioning products around consumer needs and shopping missions, while leveraging data-driven insights to optimize ranges, bundles, and channel-specific assortments.
RESPONSIBILITIES:
1. Product Marketing & Category Strategy Development
● Conduct in-depth analysis of markets, competitors, and consumer behavior to identify opportunities and gaps.
● Develop and execute integrated marketing strategies for product categories.
● Build and manage the annual marketing & trade marketing calendar, including seasonal campaigns, product launches, and promotional activities.
● Define pricing, positioning, and go-to-market strategies in collaboration with the Sales team.
2. Brand Development & Activation
● Strengthen UBL's brand identity across retail, e-commerce, and B2B channels.
● Design and implement merchandising standards, planograms, and in-store display solutions.
● Lead brand activation initiatives, including events, product launches, and consumer engagement programs.
● Manage production and execution of Point-of-Sale Materials (POSM), ensuring alignment with brand guidelines.
3. Digital & E-commerce Marketing
● Oversee digital marketing activities across platforms (social media, website, e-commerce marketplaces).
● Drive online campaigns that boost sales conversion, traffic, and customer engagement.
4. Leadership & Team Management
● Lead, mentor, and develop the Marketing team to achieve KPIs and long-term objectives.
● Supervise the E-commerce Executive to ensure seamless execution of online sales and marketing activities..