Merchandise Manager

Assortment & Range Planning
- Build and execute seasonal merchandise strategies and category frameworks (Collection / Basic / Signature / Trial).
- Determine optimal SKU mix, buy depth, and size ratios by store cluster and sales channel.
- Take ownership of core/basic programs and manage full product lifecycle performance.
- Continuously review assortment performance and proactively identify risks or opportunities.
Delivery Planning
- Develop structured delivery calendars by category, store tier, and channel (Retail / E-commerce / O2O).
- Leverage sales and sell-through analytics to refine delivery timing and flow.
- Partner closely with Design to align creative direction with commercial viability.
Inventory, Allocation & Sell-Through Management
- Monitor weekly KPIs including sell-through, WOS, and aging inventory.
- Initiate replenishment, inter-store transfers, markdown actions, or recalls based on performance.
- Oversee allocation flow from factory to stores to ensure optimal stock positioning.
- Minimize dead stock and size imbalances.
- Support O2O execution and end-of-season inventory optimization strategies.
Launch & Cross-Functional Execution
- Lead launch readiness coordination for footwear, bags, accessories, and seasonal collections with Production and VM.
- Prepare launch allocation strategies and assortment distribution by store.
- Conduct promotional simulations and support end-of-season sales (EOSS) planning.
- Develop post-season product recall and inventory rebalancing plans for E-commerce.