1. Sales Strategy & Business Growth
Develop and implement national GT sales strategies aligned with company business objectives.
Deliver annual sales targets, revenue growth, distribution expansion, and profitability goals.
Identify market opportunities, consumer trends, and competitive activities to maximize business performance.
Build and execute channel development plans to increase market penetration and brand visibility.
2. Distributor Management
Develop and maintain strong partnerships with national and regional distributors.
Evaluate distributor performance and implement action plans to improve sales effectiveness.
Negotiate annual business plans, sales targets, trade terms, and promotional activities with distributors.
Ensure distributors maintain healthy inventory levels and efficient stock management.
3.
Sales Team Leadership
Lead, coach, and develop
Area Sales Managers, and sales representatives nationwide.
Set clear KPIs and performance expectations for the GT sales team.
Conduct regular field visits to monitor execution quality and provide coaching.
Build a high-performance sales culture focused on accountability and results.
4. Trade Execution & Market Development
Coordinate closely with the
Trade Marketing team to ensure effective execution of trade programs, promotional campaigns, and in-store activations across GT channels.
Collaborate with Trade Marketing to drive distribution expansion, improve product visibility, and enhance merchandising standards at points of sale.
Monitor market coverage, execution quality, and channel performance, providing feedback and recommendations to optimize trade activities.
Work with cross-functional teams to develop and implement route-to-market strategies that support business growth and strengthen brand presence in traditional trade channels.
Ensure timely communication and alignment between Sales, Trade Marketing, and distributors to maximize the effectiveness of commercial initiatives.
5. Forecasting & Performance Management
Develop accurate sales forecasts and demand plans.
Monitor sales performance, distribution KPIs, and market share trends.
Analyze sales data and recommend corrective actions to achieve targets.
Prepare regular business reviews and performance reports for management.
- Bachelor's degree in Business Administration, Marketing, Sales, Economics, or related fields.
- Minimum 5 years of experience as a National Sales Manager (GT) or equivalent leadership role.
- Proven experience in the Beauty, Cosmetics, Personal Care, Skincare, Makeup, Bodycare, or FMCG industry.
- Strong network and experience managing distributors across Vietnam.
- Demonstrated track record of achieving sales growth and building high-performing sales teams.
- Strong leadership and people management skills.
- Strategic thinking and business planning capability.
- Excellent distributor and channel management experience.
- Strong negotiation and influencing skills.
- Data-driven decision-making and analytical ability.
- Financial acumen and understanding of sales profitability.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Excel, PowerPoint, and sales reporting systems.
- Language
- Vietnamese and English: Business communication level.
- Open to both local and international candidates. Candidates with experience in Vietnam or Southeast Asian markets, as well as a strong understanding of distributor management and GT channel operations, will be highly preferred.
