BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better TomorrowTM by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can't wait, let's shape it together!
British American Tobacco Vietnam has an exciting opportunity for an Area
Sales Manager in Phu Tho, Vietnam
As an Area Sales Manager, you will lead your Sales team and collaborate with distribution partner to deliver sustainable growth for the business. Location is based at Phú Thọ (Base province), Tuyên Quang, Lào Cai, Sơn La, Điện Biên, Thái Nguyên và Cao Bằng. Core relationships will be with internal; HQ
Trade Marketing team, Sales team and external; Provincial Distributors, Wholesalers, Retailers. Frequent travel for market visit is required.
Your key responsibilities will include:
Commercial & Territory Management
• Deliver regional target and sustainable, long-term growth.
• Ability to interpret market data, portfolio performance, and competitor movements to identify growth opportunities and risks.
• Capability to translate regional priorities into monthly execution plans, initiatives, and practical course-correction actions.
• Execute and rigorously track the agreed monthly plan, proposing initiatives to achieve assigned targets while ensuring the right regional-level execution
• Plan and manage territory operations by defining routes, outlet coverage, resource allocation, and execution follow-up to deliver area priorities.
• Track and act on key commercial indicators such as volume, distribution, coverage, activation effectiveness, and territory growth to improve business outcomes.
MKT resources & Cycle plans deployment
• Efficiently deploy allocated resources within provinces/channels/volume classes, monitoring results for optimal outcomes.
• Proactively propose adjustments and solutions for effective deployment of investment resources, activation programme, brand programme ensuring excellent execution and high compliance levels.
• Drive innovation in the development of trade programs to maintain a competitive advantage in the respective area.
Distributor, Partner & Stakeholder Management
• Oversee the management of key distributors in the respective areas to ensure progress to the agreed strategic direction, align business priorities and execution standards.
• Monthly PD (Province Distributor) visits, supporting Regional Sales Manager in business performance reviews with action plans to deliver target, expand territory, enabling sustainable growth. Rigorous documentation of information cascade to PD (Province Distributor)
• Use commercial data and market insight to support negotiation, demand planning, issue resolution, and partner accountability.
• Lead the sales team and trade partners to achieve assigned targets, including volume, distribution and etc at the area level.
Team Leadership & Capability Building
• Set clear priorities and performance expectations for
Sales Supervisors and Sales Representatives to deliver area targets.
• Coach the field team through market visits, feedback, and follow-up actions to improve selling execution and team effectiveness.
• Build team capability by identifying skill gaps, supporting development actions, and ensuring consistent performance evaluation.
• Keep the team aligned with company priorities, ways of working, and expected standards to sustain performance over time.
What are we looking for?
• 5-10 years of experience in Sales, Trade Marketing, Commercial, or related fields.
• Previous experience as an Area Sales Manager or equivalent field sales leadership role in a sizeable FMCG company is preferred, ideally within the tobacco industry.
• Experience managing a large sales team across a sizeable territory, with strong preference for candidates familiar with the North region.
• Hands-on experience managing multiple distributors and working effectively with provincial distributors, wholesalers, and retailers.
• Demonstrated track record of growing a territory through sales execution, distribution expansion, and market development initiatives.
• Deep, practical understanding of the FMCG sales landscape, including route-to-market, field execution, distributor operations, and competitor dynamics.
• Optional advantage: Good English communication and back-office skills, including presentation preparation, reporting, and data handling.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
• 5-10 years of experience in Sales, Trade Marketing, Commercial, or related fields.
• Previous experience as an Area Sales Manager or equivalent field sales leadership role in a sizeable FMCG company is preferred, ideally within the tobacco industry.
• Experience managing a large sales team across a sizeable territory, with strong preference for candidates familiar with the North region.
• Hands-on experience managing multiple distributors and working effectively with provincial distributors, wholesalers, and retailers.
• Demonstrated track record of growing a territory through sales execution, distribution expansion, and market development initiatives.
• Deep, practical understanding of the FMCG sales landscape, including route-to-market, field execution, distributor operations, and competitor dynamics.
• Optional advantage: Good English communication and back-office skills, including presentation preparation, reporting, and data handling.
