Plan & execute owned media channels for Platform Marketing with a focus on the right audience and customer data.
Leverage automation for effective communication strategies.
Responsible for Platform Marketing's own media performance metrics (open rate, click rate, etc.).
Translate business needs into technical solutions, bridge product and commercial teams.
Conduct analysis for own media placement optimization and investment reallocation.
Collaborate with internal stakeholders for market insights and identify new opportunities.
Document and propose process improvements over time.
Drive continuous improvement and optimization in owned media marketing.
Assist Product Marketing team in running and optimizing multi-campaigns.
Performs other job-related duties as assigned.