PR Account Manager

• Developing industry, sector, and product focused PR campaigns
• Managing the needs of the clients and their accounts
• Contributing to daily meetings, and liaising and updating clients on PR activities
• Keeping abreast of current PR trends and tools
• Building client relationships and maintaining a network of media contacts including
• journalists, and industry spokespeople
• Spearheading both traditional PR and social media projects
• Developing news angles, stories, and pitches to further the client's profile, products
• and services
• Ability to create communications content including but not limited to press release,
• PR articles, film scripts, and advertising pieces
• Fulfilling the client's key performance indicators and growing accounts
• Being involved in pitching for new business and developing PR proposals
• Managing a high level of client interaction
• Managing and mentoring junior members of staff
SCOPE OF WORK
PR Account Management
• Lead the account team (up to 2-3 people)
• Develop proposals to pitch to client's businesses
• Be the primary point of contact and build, maintain strong, long-lasting client
• relationship
• Provide regular consultancy via email, phone, presentation, screen-share, and in-
• person meetings
• Responsible for keeping current clients satisfied and delivering exceptional client
• service on a day-to-day basis
• Generate accurate reports on the status of existing accounts and new business
• Build the action plan to approach new potential clients and maintain the current
• ones
• Forecast and track key account metrics
Project Management
• Coordinating internal resources and vendors for the flawless execution of projects
• Ensuring that all projects are delivered on-time, within the scope and within budget
• Ensure resource availability and allocation
• Develop a detailed project plan to track progress
• Measure project performance using appropriate systems, tools, and techniques
• Report and escalate to management as needed
• Perform risk management to minimize project risks
• Establish and maintain relationships with third parties/vendors
• Create and maintain comprehensive project documentation