Product Marketing Executive (Liability)

This position will be in charge of marketing activities for Liability product of CAKE by VPBank, including but not limited to:
• Developing effective marketing strategies and plans to communicate the features and benefits of products to customers.
• Researching on current trending products, develop messaging and market positioning around products and take part in presentations and events.
• Researching consumer needs and experiences, doing segmentation, and planning effective channels, activities, contents to win over these segments & drive sales for products to reach KPI.
• Preparing promotions & evaluating effectiveness of these activities toward key metrics of products
Job Responsibilities
• Build on product messaging that sets new products apart from others in the market to give a unique selling point
• Communicate the vision and value of new products to the customer and develop sales channels that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different departments
• Brief the press to PR/brand team about new products
• Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Agree timelines and deadlines for the development of new products with product management
• Create content such as case studies, videos, website copy and blog posts for the product
• Speak and present about products to both external and internal audiences with the promotion scheme for each segment to enhance sale
• Test new product flow & get feedback from user's voice to upgrade the best experience
• Prepare & execute promotion programs for products
• Propose and keep within a budget
• Research competitor offerings
• Other tasks assigned by Line Manager