We are seeking the first Product Marketing Manager - Online Content Provider to join our rapidly expanding operation to enhance how we manage our customers' performance to ensure we provide the highest level of service and collaboration. This is to support our ambition to be a leader in our industry as we continually grow & evolve.
You will work closely with the Account Management, Game Product and Commercial teams alongside, our clients, to deliver an overarching integrated marketing plan, including creative asset management, regular report distribution, and general industry research across our active markets - all aimed at supporting the delivery of business objectives.
The ideal candidate has strong communication skills, creativity, strong research capability, and an understanding of the Game industry.
Responsibilities
Market Research: Draw on multiple resources and data points to create benchmarks against which we should compare.
Marketing Materials: Create multiple reports & circulations to easily convey messages around what you wish to report & highlight.
Brand Proposition: Responsibility for creating our Brand Proposition, differentiation from competitors and creation of compelling reasons to buy and push our content.
Account Management Support: Provide the material needed for
Account Managers to develop and execute their strategies for their accounts growth & satisfaction.
Marketing Campaigns: Delivery of marketing campaigns focused on brand positioning, awareness and product showcasing with strong clearly defined success metrics.
Governance: Assisting in monthly, quarterly and annual planning to ensure our marketing vision is being incorporated into multiple parts of the business.
Influence Product: Provide market trends, competitors benchmarking to steer our development teams accordingly.
Proactive: Self-sufficiency, proactiveness and innovative thinking accompanied by the ability to bring fresh ideas to the table as well as to develop collaborative solutions.
