Product Owner

Location: Ho Chi Minh
Expired date: 31/12/2026
Team: Product
About Urbox
UrBox is Vietnam's leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.
UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.
Key Responsibilities
Product Development for the UrBox App
Participate in the development and optimization of app features (earning/burning, offer browsing, gamification, personalization...).
Build user flows, wireframes, and write PRDs, user stories, and acceptance criteria.
Work with Product Designer, Tech, and QC to deliver features from ideation → development → release.
Track post-release performance: conversion, crash rate, retention, funnel metrics.
CRM & Loyalty Platform Development
Contribute to building the CRM system for End Users, Clients, and Merchants.
Analyze business requirements and design flows for CRM engines: Segmentation, Event, Offer, Reward, Notification, Personalization.
Build automation rules and lifecycle journeys to support user growth and engagement.
Data Analysis & Product Insights
Analyze user behavior and feature performance through GA4, BigQuery, Appsflyer, and internal dashboards.
Build and maintain tracking plans, collaborating with Data/Tech to ensure event quality.
Conduct A/B testing, cohort analysis, and retention analysis to guide product decisions.
Support KPI definition for product features using AARRR or North Star Framework.
Requirement Management & Cross-functional Collaboration
Coordinate with Tech, UI/UX, Marketing, Client Team, and Merchant Team to gather and validate requirements.
Manage product backlog, participate in sprint planning, grooming, and review sessions.
Prepare release notes, support internal training, and ensure smooth feature adoption.
Requirements
Experience
3 years of experience as a Product Owner, Business Analyst, or Data/Product Analyst.
Experience in Mobile App, Loyalty, CRM, Martech, or E-commerce is a strong advantage.
Technical Skills
Solid understanding of product development processes, Agile/Scrum, backlog management.
Strong analytical capability with SQL (BigQuery), GA4, Firebase, PowerBI
Ability to write structured, clear, and logical product documentation.
Familiar with funnel analysis, retention metrics, segmentation, and lifecycle marketing.
Personal Qualities
Data-driven mindset, proactive, and highly accountable.
Strong communication skills and the ability to work cross-functionally.
Product-thinking: user-centric, problem-solving, and business-oriented.
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