Project Leader Nutraceuticals & Supplement Products

II. PURPOSE/ RESPONSIBILITIES OF THE POSITION
Responsible for Product, Sales, and Marketing.
III. SCOPE (Brief statement clarifying the Scope; e.g., Key Products/SKUs, Main Production Lines,
Responsible Departments, etc.)
Lead and manage the Sales Team for the Dietary Supplement category.
IV. FUNCTIONS, DUTIES/ KEY RESPONSIBILITIES
Output/KPIs (How
Duties/Key Responsibilities (What you do /
Function Frequency you know you have
How you do it / Why you do it)
achieved it)
On-time milestone
Lead end-to-end product launch projects from Daily / completion (%);
concept to post-launch stabilization. Weekly number of launch
delays
Project & % milestones met as
Develop and manage integrated project plans
Launch planned; cross-
covering regulatory, technical, supply, and Weekly
Management functional dependency
marketing milestones.
issues
Launch date adherence;
Ensure alignment between development
Weekly rework due to
timelines and go-to-market strategy.
misalignment
On-time regulatory
Coordinate with Regulatory Affairs to ensure
Weekly submissions (%);
timely registrations, notifications, and approvals.
approval cycle time
Regulatory & Ensure marketing materials, labels, and claims First-pass approval rate
Compliance comply with regulatory and advertising Weekly (%); compliance
Coordination guidelines. deviations
First-round approval
Support review and approval of promotional
Per project rate; claim revisions
claims and product positioning.
required
Develop and execute marketing strategies for
Market share growth;
nutraceutical, Dietary Supplement and OTC Quarterly
revenue growth vs plan
products across Vietnam and assigned markets.
Brand differentiation
Create differentiated brand positioning and value
Quarterly index; message
propositions for each product segment.
consistency score
Strategic
Marketing & Design and implement integrated marketing
Brand Campaign ROI; reach
campaigns (digital, print, events, and field-based Monthly
Management and engagement metrics
promotions).
Build and strengthen brand equity through
Brand equity score;
targeted communication and consistent Quarterly
NPS
messaging.
Brand KPI achievement
Analyze brand performance and adjust strategies
Monthly (%); sales uplift vs
to ensure achievement of marketing objectives.
target
Collaborate with medical representatives, KOLs, KOL engagement
and healthcare professionals to drive ethical Quarterly quality; compliant
product promotion. activity ratio
Develop medical marketing materials including
Material approval cycle
visual aids, product monographs, training Per project
Ethical & time; field adoption rate
modules, and CME resources.
Medical
Marketing Organize and support scientific meetings,
Event attendance; post-
webinars, symposia, and doctor engagement Quarterly
event satisfaction
programs.
Compliance audit pass
Ensure promotional activities comply with
Ongoing rate; zero critical
regulatory and ethical marketing guidelines.
findings
Design consumer-centric campaigns for Brand recall; shelf
nutraceutical and OTC products, focusing on Monthly visibility score; retail
visibility, recall, and retail penetration. coverage
Lead product launches including concept
Nutraceutical & On-time launch; launch
development, packaging inputs, pricing Per project
OTC Marketing sales vs forecast
strategies, and promotional plans.
digital CTR &
Coordinate with digital and retail channels to Weekly /
conversion; retail
drive awareness and sales. Monthly
coverage
Enhance the company's public image through Media mentions;
Monthly sentiment score
strategic PR initiatives and media engagement.
Public Relations
& Corporate
Prepare press releases,
Communications Develop corporate communication materials, Monthly
press releases, newsletters, and industry articles. newsletters, industry
content
Number of active
Strengthen relationships with media agencies,
partnerships; media
industry associations, and public-facing Ongoing
reach; stakeholder
stakeholders.
engagement quality
Manage crisis communication plans and Response time;
Ad hoc
coordinate responses when needed. reputational impact
Conduct competitor analysis, market research, Market share change;
and demand mapping for pharmaceutical and Monthly competitor response
nutraceutical segments. time
Market Monitor industry trends, regulatory updates, and Strategy adjustments
Intelligence & consumer behavior to refine marketing Quarterly implemented; foresight
Insights strategies. accuracy
Quality and timeliness
Provide insights to support product development,
of insight reports; %
portfolio planning, and leadership decision- Ongoing
insights adopted in
making.
decisions
Stakeholder
Work closely with Sales, Regulatory Affairs,
satisfaction; number of
R&D, QA/QC, and Supply Chain to ensure Weekly
cross-functional
alignment of marketing initiatives.
escalations
Cross-
Sales training coverage
Functional Provide training and support to the sales force on
Monthly (%); post-training
Collaboration brand messaging and product knowledge.
knowledge scores
Collaborate with digital marketing teams for
Digital engagement
online campaigns, SEO/SEM, and social media Weekly
rate; CTR; cost per lead
strategy.