[Quận 7] - Product Marketing Executive ( Home Appliances | Cleaning Devices)

I. Market Research & Product Understanding
Conduct market research on the smart home appliance category (with a focus on cleaning devices) in Vietnam; monitor market trends and competitors' marketing strategies
Analyze consumer behavior and identify key pain points of Vietnamese users
Collect feedback from customers, customer service/after-sales teams, and product-related issues; consolidate insights into clear reports to support product improvements and future development
II. Product Marketing & Go-To-Market
Develop a strong understanding of product features, key selling points (KSP), and specifications; translate them into simple, user-friendly messaging tailored to the Vietnam market
Be directly involved in planning and executing of Go-To-Market (GTM) activities for new product launches, including product positioning, pricing strategy, and campaign timeline
Adapt product content from Chinese partners to better fit with Vietnam market. Review and finalize product content across e-commerce platforms, product materials, and offline POSM
III. Internal Training & KOL/KOC Collaboration
Develop product training materials for Sales, Customer Service, E-commerce teams, and distributors in Vietnam; conduct regular training sessions to ensure clear and consistent product understanding, usage, and key FAQs
Collaborate with the Influencer Marketing Executive to work with KOLs/KOCs and reviewers: provide clear product briefings, define key messaging, and ensure content output aligns with product positioning and key selling points