Retail Manager, Food

Job Purpose
The Retail Manager - Food is responsible for overseeing daily operations, driving sales performance, ensuring food safety compliance, and delivering excellent customer experience across the assigned food retail area. This role also manages brand relationships, merchandising execution, and team performance to achieve business objectives.
Key Responsibilities
1. Store Operations & Sales Management
• Oversee daily retail operations to ensure smooth execution and achievement of sales targets
• Monitor daily, weekly, and monthly sales performance; take timely corrective actions when needed
• Lead, guide, and motivate staff and promoters to achieve sales and service goals
• Conduct regular sales floor inspections to identify operational issues, service gaps, and compliance risks
• Organize weekly team meetings to review performance, address issues, and drive continuous improvement
• Prepare and submit sales, operational, and performance reports
2. Sales & Profit Management
• Plan, manage, and control sales and profitability (including gross margin)
• Analyze sales trends and financial data to support performance improvement and business decisions
• Identify opportunities to maximize revenue and optimize cost efficiency
3. Customer Service Excellence
• Ensure consistent implementation of high service standards across all counters
• Act as a role model with a customer-first mindset and professional conduct
• Handle customer inquiries, complaints, and escalations effectively
• Coach frontline staff to deliver excellent customer experience in a premium retail environment
• Collect customer feedback and drive service improvements
4. Brand & Supplier Management
• Manage assigned brands and maintain strong relationships with suppliers and partners
• Monitor and evaluate brand performance; propose improvement and development plans
• Conduct market research and competitor analysis to identify trends and opportunities
• Negotiate commercial terms, promotions, and supplier support programs
• Ensure compliance with food safety and hygiene standards in line with company and local regulations
• Coordinate with brands to improve food safety standards based on QA results
• Manage brand lifecycle, including brand onboarding and offboarding
5. Merchandising & Visual Execution
• Ensure product display and merchandising follow company and brand guidelines
• Oversee visual merchandising to maintain an attractive and consistent sales floor
• Monitor pricing accuracy, stock display, cleanliness, and overall presentation
• Analyze trends and plan seasonal merchandise (e.g., Mid-Autumn Festival, Tet Holiday)
• Support layout changes, renovations, and special display projects
6. Promotion & Cross-functional Coordination
• Support and execute promotions, events, and marketing campaigns
• Coordinate with internal teams (MD, Marketing, Operations, VM, Customer Service, etc.)
• Propose promotional initiatives to drive traffic, sales, and profitability
• Monitor and evaluate promotion effectiveness; provide post-event reports
• Collaborate with suppliers to align promotions with customer trends
7. Compliance & Team Development
• Ensure compliance with company policies, procedures, and retail standards
• Maintain integrity, confidentiality, and professional conduct
• Provide training and coaching on customer service, selling skills, product knowledge, and grooming
• Prepare periodic reports (daily, monthly, quarterly, yearly)
• Perform other duties as assigned