Job Purpose
Lead retail operations and field execution across all sales channels to ensure excellent in-store
visibility, merchandising compliance, effective campaign execution, and support sell-out growth
through strong retail performance and team management.
Key Responsibilities
1. Retail Operations
• Manage day-to-day retail operations across all channels.
• Ensure consistent execution of retail standards and merchandising guidelines.
• Monitor in-store visibility, display quality, and brand compliance.
• Ensure timely execution of all retail initiatives.
2. Sell-out Performance
• Monitor sell-out performance by channel, region, and key accounts.
• Track retail KPIs and identify performance gaps.
• Work closely with Sales to develop action plans that improve sell-out.
• Evaluate store performance and recommend improvement initiatives.
3. Field Team Management
Lead and develop the field team, including:
• PG Leader
•
Merchandisers
Responsibilities include:
• Work allocation and scheduling
• Performance management
• Coaching and development
• KPI tracking
• Regular field visits
4. Store Execution
4.1 Ensure execution excellence for:
Product Display/ Planogram Compliance/ POSM Installation/ Demo Area/ Price Tag Accuracy/
Promotion Visibility/ Product Availability
4.2 Conduct regular store audits and follow up corrective actions.
5. Flagship Store Operations
Work closely with the PG Leader to ensure effective operation of flagship stores, including:
• Sales performance
• Customer experience
• Visual merchandising
• Store standards
• Event execution
6. Campaign Execution
Lead retail execution & coordinate closely with
Trade Marketing to ensure flawless
implementation.
7. Retail Reporting
• Weekly Retail Report
• Sell-out Analysis
• Retail KPI Dashboard
• Store Audit Report
• Competitor Update
• Execution Status Report
• Bachelor's degree in Business, Marketing or related field.
• 4-5 years of experience in Retail Operations, Trade Marketing or Field Sales.
• Minimum 2 years of experience managing field teams (PG, Merchandisers, Retail
Supervisors).
• Experience in consumer electronics, home appliances or FMCG is preferred.
• Strong leadership, communication and analytical skills.
• Proficient in Microsoft Excel and PowerPoint.
• Willing to travel frequently.
