Route to Market Manager (GT channel)

I. Job description
1/ Commercial Planning (Planning)
Coverage Design: Support annual and in-year refresh of coverage plans by province/channel/brands in line with ND/WD ambitions according to national/ regional/ channel/ brand strategy. Support LOG planning for delivery service and key depot setting.
Headcount & Territory Balance: Prepare headcount deployment proposals (SR/SS/ASM/RSM) and territory balancing options with capacity logic and route templates.
Coordinate the SKU planning: Support Business Development (BD) to mapping branding vs outlet, geography, cycle end-to-end based on top-down & volume target, selected by individual market in which leading brand and following brands strategies.
Scenario & Trade-offs: Build simple option packs (base/upside/downside) quantifying implications on ND/WD, volume and investment; compile risks/mitigation plan.
Rollout Readiness: Map dependencies with relevant stakeholders; maintain a cutover checklist (SOPs, lists, tools, training) for each refresh wave.
2/ Distributor Management (Planning & operation)
Maintain and deploy distributor SOPs, distributor mapping (coverage planning, quality control, ROI and end-to-end process of distributor management).
BI Scorecards & Reviews: maintain distributor scorecards; coordinate monthly reviews; track corrective actions to closure.
Give inputs and feedback for incentives/penalties, coordinate audit schedules and follow-ups with relevant stakeholders
3/ Retailer Landscape & Segmentation (Planning & Operation)
Census & Scorecards: maintain outlet universe, classifications, and outlet scorecards (quality tiers, premium mix, outlet size...)
Coverage & Distribution: refresh ND/WD targets by province/channel/brands and cascade down to RTM regional leads to set monthly priorities for sales forces; build outlet target lists (including must-keep).
Outlet Movement: monitor churn and recovery funnels; report progress and risks in monthly forums.
Mix & Assortment Inputs: provide retailer-level insights for pack/SKU prioritization with BD team and Sales GT.
4/ Sales Force Effectiveness (SFE-Operation)
Maintain SFE tracking by role aligned to RTM goals; one source of truth with Sales Ops.
Please prepare data, insights, and suggestions to improve SFE.
Execution Governance: coordinate weekly/monthly cadences with Sales; track action closure and highlight blockers.
Performance Insights: package field productivity insights (calls, VPO/mix movement) and propose focus adjustments.
5/ Data & Insights
Maintain a single-source RTM dashboard and ensure data hygiene.
Publish concise insight notes for Sales & Distributors that explain what changed and recommended focus areas.
Document learnings and update playbooks after key program phases.
6/ Perform other tasks as assigned by Head of Department.
II. Job requirements
Educational background
Bachelor's degree or above in Business Administration, Marketing, Economics, Commerce, Logistics, Supply Chain Management, or a related field.
Work experiences:
At least 4-5 years in Sales/RTM/Commercial Excellence with distributor-facing execution.
Competency:
Strong Excel/BI skills; clear communication; experience running governance and closing actions.
Training/coaching capability and people/stakeholder management capability.
Innovation and proactive leadership style.
III. Benefits
· Competitive salary: 30 - 40 Gross/month.
· Annual salary review and performance.
· Professional working environment with opportunities for learning and career development.
· Company events, team-building activities.
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IV. Working Hours
· Monday to Friday: 8:00 AM - 5:00 PM
· Saturday: 8:00 AM - 12:00 PM
V. Workplace
📍 18A Nguyen Huu Tho Street, Nha Be District, Ho Chi Minh City
📧 [protected info]
📱 Phone/Zalo: [protected info]