1. Position Purpose
Lead and manage all commercial activities within the assigned region, ensuring sales targets are achieved for the following product categories:
English textbooks
English teaching programs for public and private schools
Digital products (LMS, EdTech tools, STEAM solutions)
This position plays a strategic leadership role in expanding market coverage, strengthening relationships with educational authorities and school systems, and maintaining sustainable revenue growth.
2. Key Responsibilities
2.1. Sales Strategy &
Business Leadership
Develop and implement regional sales strategies aligned with company goals.
Analyze market trends, identify opportunities, and build expansion strategies.
Prepare annual/quarterly/monthly business plans and ensure effective execution.
Manage sales budgets and optimize ROI.
2.2. Team Leadership & Development
Lead and supervise 4 Cluster Managers and the entire regional sales team.
Set KPIs, assign targets, and evaluate team performance periodically.
Conduct training on product knowledge, sales skills, and the education market.
Develop succession and talent development plans within the region.
2.3. Market Expansion & Client Development
Build and maintain relationships with DOETs, BOETs, school principals, and education groups.
Expand customer base and grow market share across HCMC, BRVT, and Binh Duong.
Organize workshops, product demos, and academic events.
Ensure high customer satisfaction and strong post-sales engagement.
2.4. Sales Pipeline & Reporting
Monitor daily/weekly/monthly sales performance and ensure target achievement.
Manage pipeline forecasts and provide accurate revenue predictions.
Report business results, risks, and strategic recommendations to management.
2.5. Internal Collaboration
Work with Marketing, Product, R&D, and Customer Success teams to improve market penetration and customer experience.
3. Qualifications
Education:
Bachelor's or higher in Business Administration, Marketing, Education, or related fields.
Experience:
Minimum 10 years in a similar leadership role within the English education, publishing, or EdTech sector.
Proven experience managing large sales teams and working with the K-12 ecosystem.
Skills & Competencies:
Strong leadership and strategic thinking
Excellent communication, negotiation, and presentation skills
Deep understanding of the education market in Southern Vietnam
Strong business acumen and results-driven mindset
Ability to work under pressure and manage multiple priorities
