Sales Director

Key Responsibilities:
1. Strategic Sales Leadership
Develop and implement a national sales strategy for both online (Shopee, TikTok, Lazada, etc.) and offline (retailers, distributors, modern trade) channels.
Set annual sales targets, margin goals, and market share objectives for each brand (Cosmo, RCA).
Manage and expand strategic retail partnerships
Drive B2B2C strategy, ensuring coordination between brand marketing, trade marketing, and sales execution.
2. Offline (B2B + Retail) Channel Development
Build and manage distributor networks, monitor stock levels, and ensure market coverage.
Negotiate trade terms, display space, and in-store activation with retail partners
Drive sell-in and sell-out growth through trade marketing and in-store visibility programs.
3. Online Business & E-commerce Operations:
Oversee e-commerce operations team, ensuring product listings, campaign management, and store optimization on Shopee, TikTok Shop, Lazada, Tiki, etc.
Approve and monitor promotion calendars, platform campaigns, and traffic-driving initiatives.
Coordinate with platform Key Account Managers (KAMs) for joint business plans and co-marketing activities. Analyze sales data, conversion rates, and performance metrics to optimize ROI.
Build and lead livestream strategy for Shopee Live, TikTok Live, and other platforms.
Manage in-house and external hosts/KOLs, ensuring content quality, brand tone, and conversion optimization.
Plan monthly livestream calendars, scripts, and product storytelling with the marketing team.
Track livestream performance (engagement rate, audience growth, conversion, sales per session).
Supervise Customer Service (CS) & community team to deliver best-in-class support.
Ensure a consistent after-sales experience, handling warranty, inquiries, and feedback management.
Improve response time, satisfaction score, and review ratings across online stores.
Collaborate with service centers to enhance warranty and return process efficiency.
4. Team Management
Lead, mentor, and grow a cross-functional sales team covering both online and offline operations.
Collaborate with marketing, finance, and product teams to ensure pricing, promotion, and communication alignment.
Conduct monthly performance reviews, analyze business reports, and present key insights to management.
5. Business Growth & Partnerships
Identify strategic partnerships for co-marketing, distribution, or category expansion.
Work closely with global and regional teams to align product launches and brand direction.
Lead high-level negotiations with retailers, distributors, and online platform partners.
6. Market Insights & Performance Management
Continuously monitor market trends, consumer behavior, and competitor activities.
Provide regular business analysis, sales forecasting, and channel performance reports.
Recommend product or pricing adjustments to maintain competitiveness.
7. P&L & Budget Accountability
Own the Vietnam sales P&L across all brands.
Manage trade spending, promotional investments, and pricing integrity.
Ensure profitability and sustainable channel growth