Sales Director

Position:
Director of Business
Responsibilities:
1. P&L & Business Performance
Own the full P&L and business performance for Vietnam
Drive monthly gross collections and revenue performance aligned with company targets
Track and optimize core business metrics weekly:
ROAS
Conversion rate (CVR)
Average order value (AOV)
Renewal rate
Churn
Customer acquisition cost (CAC)
Make data-driven resource allocation decisions balancing growth and profitability
2. Sales & Revenue Growth
Lead and develop teams across:
New Sales
Renewals (URI)
Pre-sales
Build systems to improve:
Referral generation
Cross-selling
Customer retention
Own and optimize the conversion funnel: Lead → Call → Booking → Completion
Design and manage performance incentive structures aligned with business outcomes
3. Team Leadership & Organizational Development
Lead cross-functional teams across sales, pre-sales, operations, marketing, and academic functions in Vietnam
Hire, coach, and develop team leaders and future managers
Build a culture of accountability, operational discipline, and continuous improvement
Design career development and compensation structures that attract and retain top talent
4. Strategy & Stakeholder Management
Develop quarterly business plans with clear targets, priorities, and execution roadmaps
Communicate business performance, risks, and action plans clearly to the Group CEO and leadership team
Support strategic decision-making with operational and commercial insights from the Vietnam market.
Requirements:
Experience
8-12 years of experience in commercial leadership, business operations, or general management roles
Minimum 3 years of direct P&L ownership experience
Proven success in consumer-facing businesses with subscription or recurring revenue models (EdTech, SaaS, consumer services, etc.)
Hands-on experience leading both sales and marketing functions
Experience building teams from early-stage growth or turning around underperforming teams
Exposure to Indonesia or Thailand markets is highly preferred
Background in EdTech or education is a strong advantage
Commercial & Analytical Skills
Strong understanding of unit economics and financial performance management
Ability to interpret P&L performance and identify the right business levers quickly
Experience managing marketing budgets with clear ROI accountability
Strong analytical and decision-making capabilities
Leadership
Proven experience leading cross-functional teams at scale
Able to build trust, delegate effectively, and hold teams accountable without micromanagement
Comfortable operating both strategically and operationally
Strong execution mindset with attention to detail
Ways of Working
Highly data-driven and process-oriented
Strong communication and stakeholder management skills
Comfortable navigating ambiguity and making decisions with incomplete information
Fast-moving, adaptable, and ownership-driven
Languages
Vietnamese: Native proficiency
English: Business fluent
Bahasa Indonesia or Thai is a plus
Compensation & Benefits:
Compensation
Competitive base salary benchmarked against senior leadership roles in Southeast Asia
Performance bonus directly tied to revenue growth and profitability targets
Employee Stock Option Plan (ESOP) participation with long-term upside
Career Growth
Clear pathway toward Regional GM or VP-level leadership opportunities
Opportunity to shape BrightChamps' SEA operating model and expansion strategy
Direct influence over organizational structure, hiring, and strategic direction
Learning & Development
Direct mentorship from the Group CEO and global leadership team
Exposure to regional strategy, scaling operations, and international business leadership
Working Time:
Monday to Friday: 9:00 AM - 6:00 PM
Saturday: 9:00 AM - 12:00 PM (Work from home or Flexible)
Work location:
District 07, HCM City
Please send your CV to [protected info] with the subject line: "Position - Full Name".