• Identify, onboard, and grow customers in line with strategic priorities across Vietnam's woodworking and furniture manufacturing sectors
• Leverage and expand business from key customers in the woodworking segment, including panel, furniture, and joinery manufacturers
• Manage relationships with internal stakeholders including Technical Services, Specification teams, and Marketing to deliver best-in-class service
• Support small and medium-scale projects for customers across all regions of Vietnam in coordination with other Sales Managers
• Organize and deliver periodic training on products, sustainability initiatives, tools, and processes with support from Marketing and Technical teams
• Maintain full ownership of all Key Account leads and opportunities in CRM with accurate and up-to-date records
• Conduct periodic business reviews with key customers jointly with the Regional/Country Sales Manager; identify opportunities, gaps, and competitive threats, and take corrective actions
• Participate actively in fortnightly/monthly Professional Business review meetings
• Drive pipeline conversion and generate accurate forecasts to feed into the national demand plan