Mô tả Công việc
JOB PURPOSE
The Sales Manager is responsible for developing and managing Suunto's retail business in Vietnam across Sports & Outdoor and Consumer Electronics (CE) channels.
This role focuses on driving sell-in and sell-out performance, maintaining strong retailer relationships, improving in-store brand visibility, supporting product training, and ensuring smooth retail execution.
KEY RESPONSIBILITIES
Retail Sales & Channel Management
Manage and support Suunto's retail partners across Sports, Outdoor and CE channels.
Drive sell-in and sell-out performance with retailers.
Follow up on sales progress, stock movement, product availability and retailer performance.
Maintain retailer database, store status, contact list and sales updates.
Identify new potential retail partners, especially in sports, outdoor, electronics, tech lifestyle and chain retail channels.
Consumer Electronics Channel Development
Support Suunto's expansion into CE channels such as electronics stores, mobile retailers and tech lifestyle stores.
Follow up on product listing, display setup, stock movement and campaign participation.
Ensure CE retailers understand Suunto's positioning as a premium sports technology brand.
Monitor competitor activities from Garmin, Coros, Apple, Huawei, Amazfit, Shokz and other related brands.
Retail Display & Brand Visibility
Ensure Suunto products, displays, POSM and demo zones are properly maintained at retail stores.
Coordinate with retailers and marketing team to improve product placement and brand visibility.
Conduct store visits and display checks when required.
Support campaign display rollouts and visual refreshes.
Product Training & Retail Support
Conduct product training for retailer staff.
Help
sales staff understand key product features, selling points and competitor comparisons.
Support new product launch training for retail partners.
Collect feedback from retailers and consumers, then report key insights to the team.
Retail Marketing & Promotion Support
Support retailer-level promotions, mini-events, launch campaigns and in-store activations.
Communicate campaign mechanics, pricing, promotion details and launch timelines to retailers.
Track campaign performance and provide feedback after execution.
After-Sales & Customer Support
Coordinate with retailers, distributor and service center to support warranty, service and product issues.
Help retailers understand after-sales process and basic product troubleshooting.
Ensure customer issues are handled professionally to protect Suunto's brand image.
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工作目的
销售专员负责在越南市场开发和管理 Suunto 在体育与户外(Sports & Outdoor)及消费电子(CE)渠道的零售业务。
该岗位重点在于提升进货(sell-in)与终端销售(sell-out)表现,维护良好的零售商关系,提高门店品牌曝光度,支持产品培训,并确保零售执行顺畅进行。
主要职责
零售销售与渠道管理
管理并支持 Suunto 在体育、户外及消费电子渠道的零售合作伙伴。
推动零售商的进货(sell-in)与终端销售(sell-out)表现。
跟进销售进度、库存流动、产品供应情况及零售商表现。
维护零售商数据库、门店状态、联系人清单及销售更新。
寻找新的潜在零售合作伙伴,重点包括体育、户外、电子产品、科技生活方式及连锁零售渠道。
消费电子(CE)渠道拓展
支持 Suunto 拓展进入 CE 渠道,如电子产品门店、手机零售商及科技生活方式门店。
跟进产品上架、陈列搭建、库存流动及活动参与情况。
确保 CE 零售商理解 Suunto 作为高端运动科技品牌的定位。
监控竞争对手动态,包括 Garmin、Coros、Apple、Huawei、Amazfit、Shokz 等品牌。
零售陈列与品牌曝光
确保 Suunto 产品、陈列展示、POSM 及体验区在门店内得到良好维护。
与零售商及市场团队协作,提升产品摆放位置及品牌曝光度。
必要时进行门店巡访及陈列检查。
支持活动陈列布置及视觉更新。
产品培训与零售支持
为零售门店员工进行产品培训。
帮助销售人员理解产品核心功能、卖点及竞品对比。
支持新品上市培训。
收集零售商及消费者反馈,并向团队汇总关键洞察。
零售市场与促销支持
支持门店级促销、小型活动、新品发布及店内推广活动。
向零售商传达活动机制、价格、促销内容及上线时间。
跟踪活动执行效果并在活动后提供反馈。
售后与客户支持
协调零售商、分销商及服务中心处理保修、维修及产品问题。
协助零售商了解售后流程及基础产品问题处理。
确保客户问题得到专业处理,以维护 Suunto 品牌形象。
