Sales & Marketing Operations Manager (Real Estate Project)

Location:
Hanoi, Vietnam
Business Travel:
Hanoi-based, with regular business trips to Hai Phong and Bac Ninh (approximately 2-5 trips per month)
About the role
We are looking for a Sales & Marketing Operations Manager to drive the execution and coordination of sales and marketing activities across real estate projects.
This role will work closely with internal teams, sales agencies, joint venture partners, and other stakeholders to ensure smooth project execution, effective agency collaboration, consistent marketing materials, and professional after-sales operations.
The ideal candidate combines strong coordination and stakeholder management skills with hands-on experience in sales, marketing, or project operations.
Key Responsibilities
Sales Operation & Execution
Implement approved sales strategies, plans, policies, promotional programs, and sales initiatives.
Develop detailed action plans, timelines, and implementation schedules to support sales objectives.
Coordinate with sales agencies, joint venture partners, and internal departments to ensure effective execution of sales activities.
Monitor sales progress, market trends, customer feedback, and agency performance; identify issues and recommend practical solutions.
Follow up on project sales activities and coordinate with relevant stakeholders to resolve operational issues.
2.Sales Agency & Stakeholder Management
Coordinate the communication of project information, sales policies, promotional programs, and campaign updates to sales agencies.
Consolidate market intelligence and feedback regarding customers, pricing, competitors, products, and sales policies.
Organize agency training, engagement activities, incentive programs, appreciation events, and other relationship-building initiatives.
Monitor agency activities, track outstanding issues, and support management in evaluating proposals for agency development and engagement.
3.Marketing Execution & Project Presentation
Collaborate with Marketing, Design, and other relevant teams to develop sales ideas and execute approved marketing initiatives.
Coordinate marketing campaigns, promotional activities, project branding, and communication materials.
Oversee the development and production of brochures, presentations, sales kits, project visuals, event materials, and other marketing assets.
Review marketing materials and vendor deliverables to ensure accuracy, quality, brand consistency, and timely completion.
Plan and coordinate sales events, customer events, agency events, project ceremonies, workshops, and other promotional activities.
Supervise on-site event execution and coordinate the resolution of operational issues.
Coordinate the presentation and upkeep of show units, sales galleries, and other customer-facing project areas, including site inspections and follow-up on improvement items.
4.After Sales Operations
Oversee after-sales activities and administrative procedures to ensure accurate, timely, and professional handling of customer matters.
Coordinate post-sales documentation, including contracts, contract appendices, payment-related documents, customer information updates, and other relevant records.
Track customer inquiries, requests, complaints, and outstanding issues through to resolution.
Work closely with Legal, Finance & Accounting, customer service teams, project partners, and other stakeholders to resolve administrative and procedural matters.
Escalate sensitive customer cases, significant payment issues, contractual matters, and exceptions requiring management approval.
Requirements :
Bachelor's degree in Business Administration, Economics, Marketing, Communications, Real Estate, or a related field.
At least 5 years of relevant experience in sales, marketing, business development, project marketing, sales operations, or related functions.
Experience in the residential real estate sector is an advantage.
Experience working with external sales agencies, real estate developers, or project partners is preferred.
Strong communication, negotiation, presentation, and stakeholder management skills.
Proven ability to coordinate multiple activities, manage competing priorities, delegate tasks, and follow up on execution.
Strong problem-solving skills, a results-oriented mindset, and the ability to work independently and collaboratively.
Proficiency in written and spoken English.
Willingness to travel regularly to Hai Phong and Bac Ninh as required.