Sales Team Leader (B2C E-Commerce)

1. Sales & Business Development - New Clients (60%)
Develop and execute sales strategies to acquire new clients, including brands, online sellers, and businesses across TikTok Shop, Shopee, and other e-commerce platforms.
Identify, qualify, and develop new business opportunities through outbound prospecting, networking, referrals, and market research.
Lead and support the Sales Executive team in prospecting, approaching, and converting potential clients.
Conduct client meetings, sales presentations, and business consultations to understand client objectives and business challenges.
Build and maintain strong relationships with prospective clients through consistent follow-ups and effective communication.
Analyze client needs and recommend suitable solutions in e-commerce operations, digital marketing, performance marketing, and marketplace growth.
Lead proposal development, solution presentations, and commercial negotiations for strategic accounts.
Drive contract negotiations and take ownership of closing high-value business opportunities.
Manage and optimize the sales pipeline from lead generation to contract signing while ensuring accurate CRM management.
Achieve individual leadership KPIs while driving the team to meet revenue, conversion, and business growth targets.
2. Team Leadership & Management (15%)
Lead, coach, and develop the Sales Executive team to consistently achieve assigned sales targets.
Set clear KPIs, monitor team performance, and provide regular coaching, mentoring, and performance feedback.
Conduct sales reviews, pipeline reviews, and one-on-one coaching sessions to improve team effectiveness.
Support recruitment, onboarding, and training of new Sales Executives.
Foster a high-performance, customer-focused, and target-driven sales culture.
Ensure the team follows company sales processes, CRM standards, and reporting requirements.
Motivate the team through continuous learning, collaboration, and performance improvement initiatives.
3. Client Management - Existing Clients (15%)
Oversee and guide the team in managing existing clients and strategic key accounts.
Build long-term relationships with brands and e-commerce sellers through regular business reviews and proactive communication.
Ensure client satisfaction by maintaining high service quality, timely project delivery, and effective issue resolution.
Collaborate closely with internal teams, including Performance Marketing, Content, Creative, Livestream, and E-commerce Operations, to deliver integrated solutions.
Identify opportunities for upselling, cross-selling, and long-term business partnerships.
Monitor client performance and recommend optimization strategies to maximize business growth.
4. Internal Coordination & Reporting (10%)
Collaborate with cross-functional teams to ensure seamless project execution and alignment with client expectations.
Supervise client onboarding and coordinate smooth project handover from Sales to Operations.
Monitor sales pipeline health, revenue performance, forecasting accuracy, and team productivity.
Prepare weekly, monthly, and quarterly sales reports, forecasts, and business performance analyses for management.
Identify sales risks, operational challenges, and growth opportunities, providing actionable recommendations.
Continuously improve sales processes, workflows, and reporting efficiency to support business scalability.