SCG Inter - Product Marketing Executive

1. Product Marketing & Strategy:
- Build positioning, messaging, and Go-to-market plans for agricultual products.
- Develop specialized marketing solutions for Kubota products (diesel engine and power tiller)
- Develop distribution channels for Kubota products.
2. Customer Engagement: Propose and allocate budget for engagement activities (Demonstration, thank you event, exhibition, travelling tour and loyalty program) and coordinate with the Brand team to ensure high-quality execution.
3. Brand Visibility: Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency.
4. Market Intelligence:
- Conduct market research and fieldwork to understand User/Dealer insights, identifying gaps and opportunities for new product features or services.
- Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment."
5. Performance Analytics:
- Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.
- Analyze Cross-selling Effectiveness.
- Consolidate insights from Users and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.
- Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets evaluate long-term development success.