Senior Account Executive

About the Role
We are looking for a Senior Account Executive who can support integrated client accounts with a particular strength in digital, Commerce and Performance-led workstreams.
You will manage day-to-day client communication, clarify requests, coordinate internal specialist teams and keep projects moving from briefing and set-up through execution, reporting and follow-up.
This role suits someone with strong account-servicing fundamentals and practical exposure to E-commerce or Paid Media. You are not expected to be a technical specialist or independently lead every IMC discipline, but you should understand common workflows, metrics and dependencies well enough to coordinate effectively and escalate the right issues early.
Key Responsibilities
Client Management
Serve as a day-to-day client contact for assigned projects and workstreams, providing clear, structured and responsive communication.
Participate in client meetings, capture requirements accurately and clarify missing information before briefing internal teams.
Prepare meeting recaps, status updates, action lists and follow-up communications with clear owners and deadlines.
Manage routine feedback and approvals, while escalating strategic, commercial or performance issues to the Account Manager.
Build client trust through reliable follow-up, attention to detail and solution-oriented thinking.
Integrated Project Execution
Support projects from briefing through delivery across Creative, Media, Social, Production, Technology, E-commerce, Data and CRM.
Build and maintain project timelines, workback schedules, responsibility matrices and status trackers.
Write clear internal briefs and ensure teams receive the information, assets, data and decisions required to proceed.
Coordinate cross-functional feedback and revision rounds, keeping stakeholders aligned on priorities, scope and deadlines.
Review deliverables and reports before submission for accuracy, completeness, consistency and compliance with the brief.
Identify delivery risks and dependencies early, propose next steps and escalate when support or decisions are required.
Digital Commerce and Performance Coordination
Support E-commerce and performance-led workstreams across relevant marketplaces, social-commerce platforms and Paid Media channels.
Coordinate operational inputs such as campaign calendars, content, promotions, pricing, assortment, stock status, media materials and platform deadlines.
Develop working knowledge of core metrics including GMV, traffic, conversion rate, average order value, ROAS and cost per acquisition.
Consolidate performance data and specialist inputs into clear reports, key observations, action lists and client-ready updates.
Follow up on optimisation actions across Media, E-commerce, Creative and client teams, ensuring decisions are documented and completed.
Stay informed about marketplace mechanics, platform campaigns, affiliate and creator commerce, and relevant digital trends.
Commercial and Operational Management
Prepare quotations, scopes and monthly cost updates with guidance from the Account Manager and specialist teams.
Maintain accurate budget, allocation, cost and resource trackers; flag potential scope or budget variances early.
Coordinate paperwork including purchase orders, contracts, acceptance reports, invoices and payment documentation.
Maintain organised project files, approval records and commercial documentation.
Follow up with clients, vendors, Finance and internal teams to keep commercial processes or schedule.
Pitching and Account Growth
Support proposals and pitches through research, competitor reviews, deck preparation, consolidation and coordination.
Work with Creative, Strategy, Media, E-commerce and other specialist teams to develop integrated proposal materials.
Identify additional client needs or performance gaps and share potential opportunities with the Account Manager.
Requirements
2-4 years of experience in Account Management, Digital Project Management, E-commerce or Performance Marketing within an agency, platform, enabler or brand environment.
Strong client-servicing, project-coordination and timeline-management skills.
Practical exposure to E-commerce, Paid Media or performance-led projects is strongly preferred.
Working understanding of marketplace or social-commerce operations; exposure to platforms such as Shopee, Lazada or TikTok Shop is an advantage.
Basic understanding of performance metrics and the relationship between media, traffic, conversion and commercial outcomes.
Ability to consolidate information from specialist teams and turn it into clear actions and client-facing updates.
High attention to detail across briefs, deliverables, reports, timelines and commercial documentation.
Strong ownership, prioritisation and problem-solving skills in a fast-moving environment.
Confidence in managing day-to-day client communication and cross-functional follow-up.
Good English and Vietnamese communication skills.
What Success Looks Like
Client requests are captured accurately, clarified quickly and translated into clear internal actions.
Integrated workstreams stay organised, with current timelines, owners, decisions and dependencies.
E-commerce, Media and other specialist teams receive complete briefs and reliable follow-up from Account.
Deliverables, performance updates and commercial documentation are submitted on time with minimal avoidable errors.
Risks, delays and scope issues are identified early and escalated with clear context and recommended next steps.
You demonstrate growing independence and readiness to progress toward an Account Manager role.
Why Join BCM
Work across diverse categories and integrated business challenges.
Build experience across Creative, Media, E-commerce, Digital Experience, Data and Technology.
Develop a broader business and digital skill set beyond traditional account servicing.
Clear career progression from SAE to AM to SAM.
Collaborative environment that values ownership, curiosity and continuous learning.
Benefits
13th month salary and full statutory insurance.
Performance review twice a year and annual performance bonus.
Company trips, annual leave and monthly birthday celebration.
Holiday benefits and employee recognition programs.
Laptop provided.
Monthly Happy Hour and quarterly/annual MVP Awards.