Senior Account Manager

I/ Job information:
Position: Senior Account Manager
Job level: Senior Specialist - independent Account Manager role, supervising and coaching junior account staff (Growth path to Team Lead)
Department: IMC (Integrated Marketing Communications) / Branding
Reports to: IMC Lead
Contract type: Full-time
Working time: Monday to Friday, from 9:00 to 18:00
Working location: 80 Bat Nan street, Binh Trung ward, Ho Chi Minh City, Vietnam
II/ Job purpose:
Own: Independently own and develop a portfolio of key IMC clients - local and international brands, including Chinese brands expanding into Vietnam / Southeast Asia - referred by the BlueFocus regional Sales teams and media platforms, from the initial brief through to renewal. The role focuses on converting referred leads and growing existing accounts; no cold hunting is required.
Grow: Identify the genuine business needs of each client, work with the Planning team to lead deal closure, and grow each account by leveraging the full resources of BlueMedia and BlueFocus Group - accountable for account revenue and gross profit.
Deliver & support: Ensure that 360° projects are delivered on schedule, within budget and to the required quality; act as the senior client point of contact of the IMC team, and supervise and coach junior account staff, including Chinese-speaking account staff who support communication with Chinese-speaking clients.
III/ Key responsibilities:
1. Lead intake & needs assessment
Receive leads from the BlueFocus regional Sales teams, media platforms and inbound requests; respond promptly and act as the senior IMC point of contact.
Present BlueMedia / BlueFocus capabilities, credentials and case studies to clients, including senior executives at headquarters and local teams.
Lead needs-assessment meetings to clarify business objectives, target markets, audiences, budgets, timelines and success metrics; look beyond the initial request to identify core needs and larger opportunities.
Convert client information into a clear and complete brief, and align the scope of work with the Planner before proposal development begins.
Provide regular updates to the referring Sales team on the status of briefs, proposals and results; build a close working relationship with them.
2. Proposals, quotations & deal closing
Work with the Planner to develop proposals that fit the client's needs and budget; be accountable for pricing, quotations and commercial terms within the approved profit margin.
Co-lead with the Planner pitch sessions (the Account Manager owns the commercial terms and deal closing; the Planner owns the solution), handle objections and negotiate scope, pricing and payment terms.
Prepare contracts and related documents for signing in accordance with company procedures.
3. Project delivery, quality & reporting
Oversee end-to-end delivery across the Planning, Creative, Design, Content, KOL, Media, Production and other teams; ensure that projects are delivered on schedule, within scope and to the required quality.
Manage external vendors (production houses, KOL agencies, event suppliers), including quotations, selection, quality and delivery timelines.
Anticipate risks, handle escalated issues and manage client expectations; provide clients with regular progress updates.
Lead post-campaign reporting and convert successful projects into case studies; maintain complete client records in the CRM / Lark.
4. Commercial & financial responsibility
Be accountable for the revenue, gross profit and profit margin of the account portfolio; monitor the budget against actual costs for each project.
Manage the IMC pipeline and the monthly revenue forecast; monitor project acceptance, invoicing and debt collection.
5. Account development & upselling
Maintain thorough knowledge of all IMC services and BlueMedia / BlueFocus resources - PR, OOH/DOOH, events & activation, production, social, KOL/creator, livestream & e-commerce, media buying - in order to cross-sell and upsell.
Develop account plans for key clients and achieve targets for revenue, renewal and upsell.
6. People development & process improvement
Supervise, coach and review the work of junior account staff (Account Executives / junior Account Managers), including junior Chinese-speaking staff who support communication with Chinese-speaking clients.
Improve account processes (briefing, quotation approval, project tracking, handover) and act as deputy to the IMC Lead when required.
IV/ Position requirements:
A/ Must have:
4-6 years of experience in Account Management or Client Service at an advertising, digital, integrated or 360° agency, including at least 2 years independently managing key accounts or a client portfolio
Proven track record of growing existing accounts and closing integrated deals beyond media buying (e.g. PR, OOH, events/activation, KOL/creator, content/production, social)
Strong consultative selling skills: able to uncover client needs, build trust with senior executives and turn briefs into business opportunities; excellent presentation and negotiation skills
Strong commercial acumen (pricing, quotations, project budgets, profit margins and forecasting) combined with solid project management and problem-solving skills; able to handle multiple accounts simultaneously under tight deadlines
Professional working proficiency in English (written and spoken); able to present, pitch and negotiate with international clients and regional / headquarters stakeholders
B/ Nice to have:
Knowledge of Chinese (at least conversational level, e.g. HSK 4 or above) is a significant advantage
Experience working with international or Chinese brands in Vietnam / Southeast Asia, or on regional campaigns
Understanding of TikTok, Meta, Google, TikTok Shop and the KOL ecosystem in Vietnam and Southeast Asia
Experience coaching or mentoring junior account staff - a plus for the growth path to Team Lead
V/ What do we offer?
Income: Competitive
Annual bonus: standard 2 months of base salary, depending on individual performance and company results.
100% salary during probation.
Full social insurance contribution.
Allowance: lunch, telephone, laptop.
Benefits: birthday, marriage, and childbirth gifts; annual health check-ups.
Internal engagement activities: departmental quarterly team building, annual company-wide team building, and celebratory events for holidays/festivals.
Growth opportunities: Quarterly performance reviews, promotion reviews twice a year, role-specific training policies.
Contact us:
BLUEMEDIA VIETNAM COMPANY LIMITED
80 Bat Nan street, Binh Trung ward, Ho Chi Minh City [protected info]
Ms Lana - Recruitment Executive
[protected info] (Tel/ Zalo)
[protected info]