Senior Brand Manager

Section A: Qualification and experience
Education
• University graduate in preferably Marketing, Science or Pharmacy, Food Science or Nutrition or other related scientific field. An MBA from a reputable University would be an advantage
• Fluent in both spoken and written English and Vietnamese
Experience
• Minimum 3 years marketing experience in a Multinational FMCG Company
• Marketing experience or nutritional background in a food manufacturing company would be an advantage
Technical/FunctionalExpertise
• Confident, outgoing and career orientated with excellent interpersonal and communication skills including experience in group presentation and public speaking
• Able to travel nationwide and internationally
• 'Can do' attitude, accept challenges, able to work under pressure
• Flexible, responsive to changes
• Highly computer literate in Microsoft Excel, Power point, Word and preferably with the IBM Lotus Notes email package
Industry Experience
Section B: Key relationships
Internal:
Internal cross functions
Regional Marketing team
Internal cross functions
External:
Advertising agency
Media agency
Research agency
Contractual suppliers
Advertising agency
Section C: Competencies
Brand Planning - E: Links to overall Company business plan and individual channel / account plans as part of company planning cycle. Takes into account business strategy, market dynamics and competitive environments to develop detailed time plans for each brand, ensuring clarity and alignment. Identifies, gathers and analyses relevant information.
Category & Channel Planning - E: Aligns and integrates sales and marketing programmes. Has knowledge of consumer behaviour in different channels and integrates into activity programmes to build credibility with the sales force and the trade response to campaigns. Meets brand retail objectives by having up to date knowledge of key trade terms, structures and accounts
.
Digital Marketing - E: Has a strategic-level understanding of the rapidly evolving digital marketing landscape to develop targeted online marketing strategies adapting to consumer changes and consumption patterns.
Brand Equity - P:Maintains and reflects a consistent brand identity in all brand marketing activity. Builds and strengthens brand perceptions by consistent execution over time. Ensures the unique brand proposition offers competitive advantage in the market place.
Consumer Engagement / Brand Activation - P: Develops & applies imaginative and effective brand marketing activities to present brand in a consumer-targeted cost effective and powerful manner. Has in-depth knowledge of core target consumer's media availability and consumption. Knows available communication options to achieve specific brand objectives.
Consumer Insight - P:Plans and implements consumer research programmes to build on existing knowledge and address business needs, including ongoing brand tracking and specific project activity. Shares key insights with trading partners to develop competitive advantage through category leadership positions.
Financial Awareness & Brand Profitability - P: Understands and analyses brand profitability to deliver brand financial objectives and identify opportunities in cost of goods, pricing etc.
Formulates a coherent pricing strategy and competitive pricing plan so
that consumer purchases are optimised and profitability targets met.
Innovation - P: Applies the proven Phase-Gates process to maximise the commercial success of product innovation. Manages this with flexibility and with a constant focus on improvement, yet with enough discipline to minimise risk and maximise success. A high performing, cross-functional team is essential to success and speed of innovation.
Presentation Skills - E
Product Knowledge - E
Project Management - P
Strategic Planning & Analysis - P
Distributor Management - P
Key Account Management - P
S&OP - P
Sales & Channel Strategy - P
Strategic Workforce Planning - D
Rating Scale (for competencies):
U - Understanding:
− Familiar with the competency and understands how to get further information.
− Is a willing supporter, but is unlikely to be asked to deliver other than being consulted.
D - Developing:
− Building the basic knowledge and skills but not demonstrating the competency consistently or independently.
− May be new to the role or not had the opportunity to demonstrate the competency yet.
P - Proficient:
− Takes responsibility, demonstrates the competency consistently
− Handles delivery independently.
E - Expert:
− Seen as a role model for this competency.
− Uses it in new situations.
− Identifies new ways of doing things and innovates.