Senior Brand Manager

Strategic Brand Development:
• Develop and implement long-term brand strategies aligned with business goals, conducting in-depth market analysis and competitive intelligence.
• Define and refine brand positioning, target audience segmentation, and key messaging frameworks.
• Formulate and manage annual brand plans and budgets, ensuring optimal resource allocation.
Marketing Campaign Execution:
• Lead the development and execution of integrated marketing campaigns across all relevant channels, including digital, traditional, and point-of-sale.
• Manage agency relationships and oversee the creation of high-impact creative content.
• Monitor and evaluate campaign performance against defined KPIs, providing actionable insights for optimization.
• Ensure best return on investment for all branding activities.
Performance Analysis & Reporting:
• Track and analyze key brand performance metrics (market share, sales, brand equity) using advanced analytical tools.
• Provide regular reports and presentations to senior management, highlighting key trends and performance drivers.
• Identify risks, and opportunities, and create mitigation plans.
Team Leadership & Stakeholder Management:
• Lead cross-functional team to drive marketing and business objective
• Build and maintain strong relationships with key stakeholders, including sales, supply chain, and external partners.
DTC: CRM and consumer data system
• Support to develop CRM strategy to build consumer loyalty
• Build and implement engagement journey with excellence (monitor, tracking, test and learn, optimize)
• Optimize the system and database to drive DTC strategy