Senior Brand Manager

COLORKEY VIETNAM is a growing beauty and cosmetics brand focused on delivering stylish, high-quality products to consumers in Vietnam and across the region. Based in Ho Chi Minh City, the company is committed to innovation, trend-driven product development, and a strong visual identity.
Job descriptionBrand Strategy & Planning
Develop annual brand strategies and integrated marketing plans aligned with business objectives.
Conduct market, consumer, and competitor analysis to identify growth opportunities and translate insights into actionable brand strategies and key brand messages.
Lead assigned brand initiatives from planning to execution, ensuring consistency with the overall brand positioning and identity.
Campaign & Brand Execution
Lead the planning and execution of integrated brand campaigns across digital, social media, influencer, and relevant consumer touchpoints.
Work closely with creative and media agencies to develop effective communication assets and ensure timely delivery.
Monitor campaign performance and identify optimization opportunities based on consumer and business KPIs.
Product & Launch Management
Take ownership of assigned product development and launch projects, coordinating timelines from concept development through launch.
Partner with R&D, Sales, Trade Marketing, agencies, and other stakeholders to ensure product information, positioning, claims, and key messages are accurately communicated and executed.
Stakeholder & Budget Management
Manage relationships with internal and external stakeholders to ensure effective and timely execution of brand initiatives.
Manage assigned brand budgets, including budget planning, tracking, and reconciliation, ensuring efficient resource allocation.
Handle relevant administrative and contractual processes with appropriate attention to detail.
Performance & Business Analysis
Track brand and campaign performance against agreed KPIs and business objectives.
Analyze market, consumer, campaign, and sales data to generate insights and recommendations for future brand growth.
Job requirements- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in brand marketing, with demonstrated ownership of brand campaigns, product launches, or key brand initiatives. Experience in skincare is highly preferred.
Strong understanding of skincare market trends, consumer behavior, and competitor landscape.
Passion for personal care with a creative and proactive mindset.
Experience in digital marketing, influencer marketing, and social media strategy.
Excellent project management and multitasking skills with attention to detail.
Proficiency in English (both written and spoken)
Benefits
Competitive Salary + 13th month Salary + Business Result Bonus
Bonus & gifts on special occasions
Monthly lunch allowance
Work equipment support
Full Social Insurance + Premium Healthcare (Bao Viet) + Health check-up
Review performance & salary yearly
Dynamic, friendly & professional working environment