Senior Business Analyst (eCommerce)

JOB PURPOSE
Define GBIA's eCommerce go-to-market strategy within the Customer Experience programme and drive its execution once approved. The role turns market opportunity into a prioritised, commercially validated eCommerce model spanning proposition, fulfilment and technology, then into an investable business case and delivery roadmap that secures GBIA's direct guest relationship across passenger and non-passenger areas.
We welcome senior candidates from both Tech-heavy and Business/Commercial backgrounds.
KEY ACCOUNTABILITIES
Opportunity sizing & commercial model
▪ Validate the $/O&D-pax benchmark; size demand by category (DF, luxury, F&B) and arena (A1/A2/A3); prioritise categories and arenas for phase 1
▪ Confirm the in-house marketplace model and map ownership across the value chain; define eCommerce commercial arrangements with DF-operator, retailers and F&Bs - set the revenue/margin model and single-platform rights
▪ Deliverables: sized opportunity and prioritised roadmap; operating model and DF engagement framework
Proposition, fulfilment & technology design
▪ Define the CVP by segment and embed eCommerce into the E2E guest journey; detail use cases (departure gift, arrival pickup, gate F&B); specify pre-order windows, loyalty and CTAs
▪ Design the fulfilment model (pickup points, dark store, gate delivery, after-sales); set SLAs and operator responsibilities; address A3 cross-border / FEZ conditions
Define platform scope (build vs buy, marketplace capabilities); specify the guest data platform, integration, auth and consent; map data exchange with the ecosystem and partners
▪ Deliverables: CVP and use-case blueprints; fulfilment and SLA framework; target architecture and build/buy recommendation
Business case, roadmap & execution
▪ Consolidate the financial model (investment, revenue, phasing); produce the GTM roadmap, org/resourcing and governance; prepare execution kickoff on approval
▪ Deliverables: business case, roadmap and execution plan