Senior Market Research Specialist

ABOUT US:
ofi is an operating group born out of Olam, offers sustainable, natural, value-added food products and ingredients so that consumers can enjoy the healthy and indulgent products they love. It consists of industry-leading businesses of cocoa, coffee, dairy, nuts, and spices. Operating in Vietnam since 1997, ofi Vietnam has grown into one of the country's leading exporters of cashew, pepper, and coffee products, with a nationwide presence and multiple manufacturing facilities across Central and Southern Vietnam. With over 4,500 employees, ofi Vietnam continues to invest in its people through employee engagement initiatives, a diverse and inclusive culture, and talent development programs that drive performance and productivity. The company also works closely with thousands of farmers through its direct and indirect sourcing network, bringing its 'Choices for Change' sustainability strategy and ambitious 2030 commitments to life.
JOB OVERVIEW:
This role works with all businesses in C&CS (Snacking, Savory & Beverages PL). Market Research will be responsible for conducting market analysis, research, and presenting findings to support business decisions. The role will involve analyzing data, developing insights, and communicating market trends internally.
KEY RESPONSIBILITIES:
• Annually led comprehensive analyses of macro and micro market dynamics, industry trends, and competitor strategies across diverse sectors (E-commerce, AI, Marketing Solution, etc.).
• Expertise in conducting secondary research and expert interviews, while demonstrating agility to quickly learn and effectively apply new qualitative (Usability Testing, Concept Testing) and quantitative (KANO model) methodologies as required.
• Analyze new market trends, consumer behavior, and competitor activity when developing new products.
• Create a survey, conduct research, and collect information about the market, customers, and competitors related to the products/services that the business is selling.
• Propose changes to products/services, customer approach orientation based on survey results.
• Synthesize and collect market report data from reliable sources such as reports, surveys, statistics, etc.
• Coordinate with relevant departments to plan and implement market & competitor research activities.
• Successfully translated ideas into actions to improve engagement rate of existing products (Location-based promotion, Daily login to receive rewards/ interest, Cross-sale conditional vouchers, etc.).
• Developed clear, concise, and visually engaging reports from complex processed data, effectively communicating insights to stakeholders, including those with limited technical expertise.